Arnhem-Nijmegen Region
I bring strategy and execution together — and that's where I make the difference. With nearly ten years of experience in digital marketing, e-commerce, and consultancy, I help organisations sharpen their online positioning and build customer journeys that actually convert. From analysis and strategy to hands-on implementation: I know how to turn insight into action. Currently, I'm responsible for the digital flagship store and D2C customer journeys of REV'IT! Sport International, one of the fastest-growing motorcycle clothing brands in the world, present in over 70 countries. In recent years, I led the migration from Magento to Shopify and helped grow our direct e-commerce presence from 6 to 12 countries — doubling our D2C footprint. As E-commerce Coordinator and Digital Platform Product Owner, I drive the D2C platform and process optimisation on Shopify Plus, and close collaboration with developers, designers, and marketing teams across the globe. Before that, I worked as a consultant and business developer at GX Software (martech & CMS) and ContentXperience, where I guided organisations like KvK, La Place, and Beurs van Berlage through their digital strategy and marketing automation implementations in HubSpot and Salesforce Pardot. I'm both analytical and creative, something I also express outside of work as a musician and maker of my own music. That combination of data and storytelling is something I bring to everything I do: from campaign strategy to stakeholder presentations. I've developed a sharp instinct for storytelling and brand voice that I apply directly to my marketing work. I'm fluent in Dutch, English, French, and German, which allows me to work effectively across international teams and markets. My skillset: making complex topics tangible, energising teams, and connecting channels, content, and commercial goals.
REV'IT! is one of the fastest-growing premium motorcycle clothing brands in the world, present in over 70 countries. As product owner and coordinator of the digital flagship store, I'm responsible for the full D2C e-commerce operation on Shopify Plus. I drive continuous improvement across the board — from online customer experience and conversion optimisation to process efficiency and the rollout of new digital solutions. - Led the full migration from Magento to Shopify Plus, delivering a more scalable and conversion-optimised platform - Grew the D2C e-commerce operation from 6 to 12 active countries, doubling our direct international footprint - Full ownership of the digital platform (Shopify Plus): roadmap, prioritisation, and ongoing development - Optimising the end-to-end online customer journey — from first visit through to purchase and retention - Directing and collaborating with developers, designers, and external agencies - Translating business objectives into concrete digital improvements - Stakeholder management: bridging marketing, IT, sales, and leadership - Maintaining platform quality, performance, and user experience Skills: Shopify Plus · D2C · E-commerce Strategy · Digital Product Ownership · Customer Journey · Conversion Optimisation · Agile Collaboration
GX Software is a Dutch market leader in digital marketing software, specialising in CMS (XperienCentral) and customer data platforms. In this role, I connected marketing, sales, and technology for clients looking to personalise their digital channels at scale. I advised on omnichannel strategy and guided CMS and martech implementations end-to-end. - Developing and executing personalised omnichannel strategies for enterprise clients - Supporting CMS implementations and martech integrations (XperienCentral, CDP) - Providing strategic advice on marketing stacks and data-driven customer engagement - Building and maintaining relationships across the sales network - Identifying commercial opportunities and translating them into concrete propositions Skills: Martech · CMS · Omnichannel Strategy · B2B Sales · Customer Data · Digital Strategy
IKUU was a data-driven marketing platform launched as a startup during my time at ContentXperience. I was one of the first people involved in building the client network from the ground up. - Building the client base for a brand-new platform from scratch - Working closely with a team of data specialists to sharpen the product proposition - Translating early market feedback into commercial strategy Skills: Startup · Business Development · Data-driven Marketing · Client Acquisition
ContentXperience is a marketing agency specialising in content-driven digital strategy, working with clients at the intersection of data, content, and technology. I advised clients on digital strategy, market positioning, and omnichannel communication, and led multi-stakeholder projects from concept through to delivery. Clients include: Beurs van Berlage · KvK · La Place · Dynniq · Van Doorne - Advising on digital strategy, market positioning, and omnichannel communication - Implementing and optimising marketing automation platforms (HubSpot, Salesforce Pardot) - Leading content production and campaign delivery — from briefing to final output - Presenting insights and best practices at events, workshops, and seminars Skills: HubSpot · Salesforce Pardot · Marketing Automation · Content Strategy · Digital Strategy · Project Leadership
At Logistiekconcurrent, I was responsible for driving growth and managing operations for the Belgian e-commerce platform Logistiekdirect.be, overseeing both marketing and sales activities. My role combined hands-on execution with strategic responsibility across multiple areas, including: -Developing and executing e-commerce marketing campaigns to grow brand awareness and online sales; - Managing content and product information to ensure a seamless digital experience; - Providing customer service and sales support to strengthen client relationships; - Translating market insights into actionable strategies for commercial growth.