Greater Tampa Bay Area
A marketing professional equipped with a Masters Degree in Integrated Marketing Communication. Experience specializing in marketing campaign planning, product strategy, website production, automation and search engine optimization. Professional, creative, flexible with proven analytical skills. Adept at researching and crafting brand and tactical marketing campaigns for a wide variety of products and clients. Background in B2B, B2C, channel and enterprise businesses in software and cybersecurity.
• Product Marketing lead for Vulnerability Management, Security Center and Web App Scanning • Lead new product launches and major feature releases • Develop clear, customer-focused communications and content to improve product adoption • Develop buyer personas, solution messaging, and content strategy for the vulnerability management market • Perform market research and analysis using primary (customer, partner) and secondary (analyst, sales) sources; use this to inform product, pricing, and go-to-market strategies • Actively participate in analyst relations and public relations initiatives • Create compelling content for sales collateral, solution briefs, blog posts, website, webcasts, events, and related activities to drive market demand and awareness • Participate in webcasts, events and other demand generation activities • Guide and contribute to sales and partner enablement • Serve as a voice of the sales team to the product development organization
• Drive the development of messaging and annual marketing plan for product portfolio • Serve as customer authority, working with the wider marketing, sales and leadership teams on go-to-market, demand generation and sales enablement activities • Collaborate across Product and Sales to develop positioning and messaging strategies that puts customer outcomes first. Build in-depth collateral and tools for sales and B2B customers. • Owns strategic project management, including but not limited to content development, creative brainstorming, media strategy and planning, budget recommendations, campaign protocols, creative briefs, email automation, performance benchmarks and project deadlines. • Contributes to project elements at all scales: writing marketing copy, persona development, sales enablement, market and competitive research, and customer engagement. • Report, track and analyze campaign effectiveness, recommending updates based on experience and data for optimization. Apply A/B testing when applicable.
• Proactively initiates and recommends integrated strategic campaigns, events, and projects in support of business goals, including lead generation, training revenue, event promotion and registration, membership growth, engagement, and retention. • Owns and is responsible for the strategic management of projects, including but not limited to creative brainstorming, media strategy and planning, budgetary recommendations, Salesforce campaign structure and protocols, creative requests, email automation strategies, execution, performance benchmarks and overall project deadlines. • Assists in and directly contribute to project elements at all scales: email or landing page copy, social posts, advertisement or sales collateral copy, video scripts, etc. • Reports on the effectiveness of projects, recommending adjustments to improve results based on intuition, experience, and data. Uses A/B testing when appropriate.
• Collaborated on brand and tactical marketing campaigns from planning to execution • Acted as the contact point for content management team, proactively ensured smooth operation and effective collaboration with cross-functional project teams • Set goals and deadlines, delegated tasks, and oversaw day-to-day team operation
• Led web and blog content population; built and coded marketing automation campaigns and emails; developed, managed and populated content for websites and landing pages • Assisted with implementation of SEO, on-page optimization, A/B testing and redirects • Established processes and procedures for building web and landing pages, develop recommendations for website enhancements and test content for usability
• Managed and maintained relationships with internal stakeholders, external vendors, agencies and media for production and press • Composed and edited press releases, articles, managed and edited content • Conducted communications analysis, such as surveys, tracked media coverage and digital media reach, created monthly analytics reports • Produced marketing and advertising materials including weekly bulletins, email newsletters, flyers, posters, media releases, and postcards; format layouts • Updated website content, implement social media content and graphics