United States
A dynamic and forward-thinking ecommerce executive with over 20 years of experience leading digital transformation, growth strategy, and omnichannel execution for global CPG and beauty brands. Brittany Gray has a proven track record of owning large-scale P&Ls, scaling ecommerce ecosystems, and driving measurable results across Amazon, DTC, Omnichannel, Social Commerce, and 3P platforms.
Aquaphor | Eucerin | Coppertone | Nivea Responsible for commercial strategy and success across all online channels - Amazon, Omnichannel, Pureplay, Quick commerce, and Social Commerce. Strong expertise in Retail Media (Amazon, Walmart, Target, Ulta, Kroger), Data and Analytics, Content & CX
DTC - Demandware tech stack - P&L ownership Cross-functional collaboration: monthly on-site programming, eventing, new launch planning, merchandising, UX, digital media
Global Ecommerce responsibility of La Mer business - DTC flagship, omnichannel, marketplace.
Digital transformation and strategic ecommerce initiatives for European region.
As part of the Armani Beauty global brand team, I was responsible for global ecommerce acceleration through our e-retail channels - luxury omnichannel destinations and APAC marketplaces - Develop strategic brand content library to be used on all global ecommerce channels - Strategic launch strategy and roll-out of Armani Beauty TMALL - Ecommerce center of excellence: best practice sharing for ecommerce acceleration
As DTC eCommerce Manager, I provide thought leadership and best practices to strategic digital projects for both Yves Saint Laurent and Giorgio Armani Beauty eCommerce channels. My specific area of expertise includes UX/UI strategy, content strategy, user centered research, and digital analytics.
Responsible for curating the in-store and online customer experience for a startup fashion eyewear brand. My efforts were focused on brand‐building activities that would drive growth while disrupting the eyewear market. Today, BN has over 20 boutiques and continues to expand globally.