United States
Over 20 yrs of experience in the beverage/ hospitality industry. Field Marketing Manager/ Director for brands such as Pabst Blue Ribbon, YETI, Vice Media, Mikes Hard Lemonade, White Claw Hard Seltzer, Two Robbers Hard Seltzer, and Crispin Cider. Securing event and venue sponsorships. Managing and setting up samplings activations, brand ambassadors, field marketing reps, and regional/national and global budgets. Maintaining, and building on - premise account relationships and activations. Growing brand awareness and development. Creative thinking with new market and product launches. Community building focusing on culture, lifestyle, and key partnerships.
* Identifying and prioritizing field marketing and brand activation opportunities that maximize ROI, elevate perception, and support sales. * Own the strategy and execution of events * Build relationships across key industry networks — in food, beverage, and hospitality— to increase connectivity, unlock placements, and expand influence. * Partner closely with the sales team to co-develop field initiatives that generate leads, deepen customer relationships, and support account success. * Collaborating with creative partners to develop iconic brand collateral. * Shapeing the development of brand-forward content and storytelling tools * Negotiating partner agreements, event terms, and budgets * Coordinating with the Customer Experience team to ensure field events integrate seamlessly * Collaborate with Creative to ensure all activations reflect brand standards
Global Beverage Marketing Manager, on the Community Marketing team. Responsible for driving awareness, affinity, and advocacy for YETI within the beverage industry. Creating and maintaining relationships with breweries, wineries, distilleries, coffee shops, and local regional, and global influencers, including but not exclusive to ambassadors, brewers, wine makers, coffee roasters, distillers, brand partners, and key retailers. Making connections and understanding the network in the beverage community globally. Woking on new product launches with the brand, social, PR, and events teams. Budget management, strategic planning, working with corp sales, and brand partnerships. Managing a team of ambassadors. Travel and event sponsorships globally within all aspects of the beverage space.
Head of sponsorships and brand partnerships. Executing events and activations in all markets. Managing account/client relationships and community building. Growing brand awareness in existing and new markets.
• Responsible for planning and supporting the execution of Field Marketing activations occurring in the Northeast for White Claw Hard Seltzer • Act as the main on the ground contact within the region, conducting new product activations and sampling at key accounts and events. • Responsible for in-market budget management & expenses and adherence to fiscal policies • Monitored competitive programs to identify shifting market conditions, reporting activity and responding with potential plans. • Support Northeast sales and field team members with training, certification materials, and event plans for all other sampling activities. • Use my contacts and expertise in the local market to be able to understand how our brands can fit with local distributors, retailers, and relevant events. • Recruit, train and manage teams of brand ambassadors who aid in the execution of activation (Samplings, retail/distributor programs, events.) • Independently develop event plans, which when tested in-market can be rolled out Nationally. • Meet and advise National and Regional sales leaders on upcoming trends and events.
• Executed and supported events from small to large scale (Festivals, promo's activations,). • Set up samplings to create brand awareness. • Worked with and created long term relationships and partnerships with key influencers, promoters, artist, bands, accounts and maintained a large connection of networks. • Hired and managed a team of brand ambassadors, trained and assigned them to proper activations and events. • Worked with the distributor and sales team to align all marketing aspects. • Managed multiple budgets (Events, sampling, POCM, brand ambassadors, T&E) yearly with monthly and quarterly breakdowns. • Made sure proper branding is in place during events, tracking POCM and swag on site. • Stayed up-to-date with current events locally that would be a good fit for the brand. • Met with potential partner brands who compliment Old Blue last, Sponsorship opportunities. • Utilized social media to create buzz around the brand and events.