Greater Fort Collins Area
Strategic leader with demonstrated success leading marketing programs that drive awareness, engagement, and revenue. Accomplished in leading cross-functional initiatives and rallying teams around a common vision to achieve objectives. Extensive experience in integrated marketing campaigns, digital marketing, and creating strategies to fuel product and brand development. Big picture thinker with a mind for details. Adept at diagnosing and solving complex problems. Passionate about creating compelling stories that resonate across broad audiences and channels. Skilled relationship builder and communicator with executives, colleagues, direct reports, partners, and customers. Known for being analytical, inquisitive, creative, hardworking, and adaptable.
As Senior Manager of Product Marketing for Cloud & Identity at Tenable, I lead the strategic direction and execution of product marketing initiatives across Tenable's cloud security and identity exposure portfolios. I develop comprehensive go-to-market strategies that position Tenable as a leader in securing modern cloud environments and identity infrastructure. Working cross-functionally with product, sales, and marketing teams, I craft compelling narratives that help organizations understand and mitigate their exposure across hybrid and multi-cloud deployments. I drive market awareness, customer adoption, and revenue growth through data-driven campaigns, competitive analysis, and thought leadership. I'm passionate about translating complex security challenges into clear business value while mentoring my team to deliver impact at scale.
As Sr. Manager of Product Marketing for Tenable Identity Exposure, I lead the strategic direction and execution of product marketing initiatives that empower organizations to protect their identity infrastructure. I develop and manage go-to-market strategies, collaborating with cross-functional teams to deliver compelling product narratives that resonate with security professionals and business leaders. I drive awareness, adoption, and growth through innovative marketing campaigns, product positioning, and competitive differentiation in the evolving identity security landscape. I thrive on guiding my team to connect complex technical solutions with impactful business outcomes.
As a Senior Technical Product Marketing Manager for OT Security at Tenable, I drive the strategic positioning, messaging, and go-to-market plans for OT security solutions. My role involves translating technical product features into compelling narratives for diverse audiences and collaborating closely with sales, product, and marketing teams to support customer education, market penetration, and revenue growth. I also highlight Tenable OT’s value proposition across industries, enabling security practitioners to protect their critical infrastructures better.
Subject matter authority and cross-functional leader driving go-to-market strategy and sales enablement for new cloud-based cybersecurity solutions. • Developed unique positioning, customer personas, and product messaging for new SaaS offering, translating complex technical details into resonant customer-focused materials. • Led deep dives into customer research and usage data to derive actionable insights, recommendations, and iterative improvements to accelerate product adoption. • Created full suite of enablement assets including solution briefs, data sheets, blogs, and presentations to align sales teams and demonstrate value. • Influenced product roadmap by gathering and synthesizing customer feedback and market analysis; presented analysis to executives to shape strategic vision. • Showcased solutions and thought leadership at high-visibility industry events including RSA Conference to establish Forescout as an authority.
Consulted and constructed GTM strategies for key clients. Built out positioning and messaging that translated clients' product innovations into compelling solutions for target audiences, accelerating adoption and revenue growth. • Drove market research, customer insights, and cross-functional collaboration to create messaging and high-impact content, including white papers, solution briefs, and advertising. • Launched a new messaging matrix fueling record asset engagement for DocuSign.
Designed Hach’s global search engine marketing and paid advertising (SEO & PPC) strategy to meet commercial growth goals and high-level company initiatives. Prioritized action plans to deliver bookings for lead generation and e-commerce growth plans. • Exceeded revenue goals for 2020, delivered 12% incremental growth, $109M in search revenue. • Managed and optimized $2M in global campaign spend in 2020. • Main point of contact cross-organizationally for optimizing existing and new content for the web by defining search journey around intent and user experience. • Created content (graphics, web copy, ad copy) for rapid launch of COVID-19 wastewater campaign yielding $4M in bookings its first two months.
Responsible for developing, planning, and implementing strategic communications vision to support organization objectives; lead a team of 7 marketers. • Developed and manage first-ever content calendar; create and manage all content for website rebuild, blog, email, social, video, presentations, and graphics. • Created key personas; shaped the content and segmented based on personas. • Designed digital dashboard with campaign and sentiment metrics and real-time tracking across marketing channels; optimize campaigns based on data. • Planned and executed new website; built sitemap; improved UX & UI; created all new content; implemented SEO best practices—exceeded KPI by increasing YOY website traffic by 20%; selected and managed the creative agencies. • Created a promotional video to promote annual awards event—significantly increased views and ticket sales.
Owned end-to-end email marketing campaigns to increase subscriber engagement, membership, and sales. • Implemented first full CRM, custom segmentation, and tags for personalization; designed and built email templates. • Determined topics and promotions, wrote content, created and/or selected graphics; deployed emails. • Created trigger campaigns to match a member’s lifecycle and maximize engagement; built surveys to collect quantitative and qualitative data. • Developed email cadence with a mix of promotions and newsletters—grew subscriber list by 100%, from 2,000 to 4,000; exceeded KPIs with an average open rate of 28.6%, a click-through rate of 7.73%.