Denver, Colorado, United States
As a marketing professional with over nine years of experience, I specialize in integrated campaigns, operations management, and cross-functional collaboration at Rippling. My current role as Creative Operations Lead, Campaigns, involves spearheading full-funnel marketing initiatives that enhance brand visibility and drive measurable demand. By streamlining campaign execution processes and aligning diverse stakeholders, our team ensures seamless execution of high-impact marketing efforts. Partnering closely across departments, I contribute to operational frameworks, campaign reporting, and collaboration strategies that empower teams and boost efficiency. With a background in luxury travel advising, I bring a customer-centric approach to every project, emphasizing tailored strategies and impactful outcomes. My mission lies in driving operational excellence and measurable growth while fostering collaboration and innovation.
- Own the end-to-end execution of full-funnel integrated marketing campaigns that increase brand awareness and drive demand - Establish processes that streamline campaign execution, ensuring high efficiency and collaboration across departments. - Work across teams to present campaign ideas and secure buy-in, creating reports and updates that track performance and showcase results - Support the Corporate and Integrated Marketing team and VP as CoS and oversee team operations
- Partnered with the Director of Brand Marketing and VP Brand to establish and scale key marketing disciplines, including events, customer marketing, community building, advertising, media, and sponsorships. - Managed the team’s vendor and contractor resources, overseeing contracts and partnerships in coordination with Legal and HR. - Served as the primary driver of the out-of-home (OOH) efforts, supporting the company’s largest brand campaigns and ensuring impactful execution.
Independent travel + marketing consultancy focused on curating elevated travel experiences and providing creative marketing strategy. • Advanced Travel Advisor with Fora, designing trips for couples, groups, and brands. • Specializing in luxury and boutique travel planning, content partnerships, and brand collaborations. • Supporting travel content creation, influencer partnerships, and experiential marketing strategy.
- Defined, piloted, and executed an omni-channel marketing plan tailored to achieve regional pipeline goals, including quality, velocity, win rates, and ROI metrics. - Partnered closely with regional sales directors, account executives, and business development representatives to align marketing strategies with regional account plans and evolving market dynamics. - Planned and executed integrated account-based marketing (ABM) programs to generate new business pipeline and accelerate deal progression through personalized campaigns, events, digital initiatives, customer stories, and sales enablement playbooks.