Brieuc d'Aubreby

Benelux Business Unit Director – Commercial & HCP Strategy Leadership | P&G Oral Care | ex-Marketing Director

Brussels Metropolitan Area

About

Senior commercial & business leader (13+ years) in global blue-chip, with end-to-end ownership of a Business Unit across Belgium & the Netherlands. Proven in driving sustained double-digit growth, designing go-to-market strategies, and attracting innovation pipeline. Expert in commercial excellence (segmentation, coverage model design, customer value architecture, portfolio strategy) and evidence-based market development. Experienced leading multifunctional organizations up to 35 FTE. Recognized for clarity of vision, empowerment culture, accountability and contagious energy. Trilingual FR / EN / NL. Effective in “build + scale” contexts: not only operating mature systems, but upgrading them - redesigning architecture, pressure-testing assumptions and embedding more efficient ways of working in organizations.

Experience

  • Procter & Gamble (13 yrs 8 mos)
    • Business Unit Director Oral Care & Professional Health Benelux
      Jul 2024 - Present · 2 yrs

    • Brand Director Home Care Benelux
      May 2023 - Jun 2024 · 1 yr 2 mos

    • Brand Director Dish Care France-Benelux
      Apr 2022 - May 2023 · 1 yr 2 mos

  • CEMS Business Project at Blaast
    Jan 2012 - Apr 2012 · 4 mos

    Finnish tech start-up which offers the smartphone experience to emerging market users Completion of a market research in Jakarta Creation of a framework for future market entries

  • Trainee at Global Sales and Marketing Departement at HeidelbergCement
    Apr 2011 - Jun 2011 · 3 mos

    Market study about Insulating Concrete Forms (a new and innovative way of constructing buildings)

  • Summer job at MobileXpense
    Aug 2009 - Aug 2010 · 1 yr 1 mo

    Collecting of information about VAT rules Organisation of an automatic invoicing system Investigation task in order to define new validation mechanisms

  • Operator at ATMI
    Aug 2007 - Aug 2008 · 1 yr 1 mo