Brienne Pierce

Senior Creative Account Manager

Berlin, Berlin, Germany

About

Experience

  • Zalando Marketing Services (6 yrs 7 mos)
    • Senior creative account manager
      Aug 2023 - Present · 3 yrs

    • Senior Account Manager
      Jun 2021 - Aug 2023 · 2 yrs 3 mos

    • Account Manager
      Jan 2020 - Jun 2021 · 1 yr 6 mos

  • Key Account Manager at Webgears GmbH
    Aug 2018 - Jan 2020 · 1 yr 6 mos

  • Wonderize GmbH (1 yr 5 mos)
    • Head Of International Affiliate Marketing
      Jan 2018 - Jul 2018 · 7 mos

      Wonderize GmbH is recommendation platform focused, connecting millions of users to the the latest and best coupons, deals, promo codes, etc for where they already shop, internationally and in their respective markets. It's a world for savvy shoppers. Manage ES, FR, US, UK, CA - steer country managers' road maps for each geo - build compelling data-inspired strategies based on both advertiser insights and consumer needs - combine creativity and analytics to tackle market issues - moderate and analyze each geo's KPIs, social campaigns, quarterly goals, advertiser recruitment, vertical strength - implement growth hacking tactics to drive traffic + conversions - identify potential business opportunities for market expansion, publisher exposure, or lucrative partnerships - Interpret each geo's market status and develop positioning to increase web presence - build the paradigm for all marketing materials

    • Country Manager UK, USA, & CA
      Mar 2017 - Jan 2018 · 11 mos

      Achievement : Launch of couponing websites wonderdealz.com, .co.uk, .ca - Steer, manage and foster the partnerships of affiliate networks in the US, UK and CA. - Manage the accounts of advertisers, publishers and online marketing agencies in acquisition, onboarding and optimization - Create reports and analyze sales data in order to reach KPIs - Plan and control the online marketing strategy : Newsletter, Social Media, Blog, etc… - Manage and Create SEO optimized content for all platforms - conduct copious research to bring portals to market - coordinate and collaborate with biz dev, project managers, SEA team and QA - execute and analyze paid social campaigns for different markets

  • Director of Culture & Community Manager at The Culture Trip
    Oct 2015 - Oct 2016 · 1 yr 1 mo

    The Culture Trip is a digital publication with 3 million UV/month that showcases the best of art, culture, food, and travel for every country in the world. Editorial: Recruiting, training and managing a network of 100+ writers, photographers, and interns Aestheticize content. Create Content both commissioned and independently curated while being SEO-minded. Adapt current content to be SEO-friendly. Edit incoming articles to align with TCT's brand, voice, and style. Curate lists of topical articles for target market based on analytics. Social Media: Grow all Instagram, Twitter, and Facebook from 600 to 38k collectively. Manage, queue content, and write copy for all of the SM channels in Berlin. Coordinating goals, growth strategies and solutions with multiple teams globally. Scrutinize over analytics to ensure maximum engagement and reach. Maintain amicable and attentive relationships with users on SM to ensure quality of our brand. Community Management: Organize meet-ups with our teams of writers. Mapping and maximizing opportunities within the local cultural ecosystem. Be the liaison between local businesses, cultural organizations,bloggers, institutions and HQ in London. Growing the presence of TCT through social media, relationships with local institutions, bloggers, and universities. Ensuring the happiness, efficiency, and diligence of our contributors.

  • Au Pair at Brigadeau Family
    Sep 2014 - Sep 2015 · 1 yr 1 mo

    Encouraged English language literacy. Responsibly managed the schedules and well-beings of three girls. Created games to foster higher levels of English language literacy. Prepared meals. Supervised girls' activities.