San Francisco, California, United States
I grow SaaS revenue and market share for early and mid-stage startups with efficiency and flexibility. With an affinity for nascent markets and disruptive technology, I’ve succeeded creating and executing GTM plans via direct sales, strategic partnerships, and sales team leadership.
Most revenue teams don’t lose deals because of activity—they lose them in critical moments: pricing pressure, late-stage objections, and competitive threats. Tough Customer turns those moments into practice. We embed directly inside Salesforce and use your actual CRM data—opportunities, deal stage, personas—to generate realistic, high-stakes sales conversations on demand. Reps don’t “role play.” They train on the exact deals they’re trying to close. What this unlocks: Shorter ramp time for new hires Higher win rates in late-stage deals Consistent execution without adding enablement headcount Instead of generic training, your team prepares for real conversations tied to real pipeline. Who we work with: Revenue leaders, CROs, and Enablement teams scaling enterprise sales motions. The result: scalable coaching and better prepared reps without increasing enablement headcount. Focus areas: • Go-to-market strategy • Enterprise sales and revenue leadership • AI applications in sales enablement
• Founded PropSWOT, focusing on autonomous property maintenance and enhancing net operating income. • Designed and implemented AI systems from the ground up, including model training and pipeline engineering. • Developed innovative solutions to streamline property management processes, improving operational efficiency.
The Sales Enablement Collective exists to create a space to help individuals and organizations drive company-wide alignment around sales enablement as the scalable, sustainable source of business growth.
We provide services for property owners with Electric Vehicle charging stations, and consumers using them.
Led the international market expansion of Canada's leading Manufacturing Execution System (SaaS) for biological asset production.