Brian Li

Data Product Manager @ Plusgrade | AI Builder | Founder of Human In the Loop | Systems Thinker | Building for outcomes

Markham, Ontario, Canada

About

Senior Product Manager · Product Builder | AI · Data · Payments I turn complexity into clarity and then into something you can actually ship. I'm a Senior Product Manager and Product Builder. My edge is systems thinking. I walk into messy, ambiguous situations, figure out what's actually going on underneath, and give people a clear path forward they can execute on. That's just how I'm wired. I specialize in data products, payments, and AI. These are domains where the details matter, the systems are never as simple as they look, and getting it wrong has real consequences. I thrive in that environment because I bring structure to it. I build on the AI side too. I create AI powered products, scale my own thinking with AI tools, and founded Human in the Loop for anyone who wants to start their AI journey but doesn't know where to begin. Non technical people, folks overwhelmed by all the noise, anyone who just needs someone to walk them through it without the jargon. Real steps. Real progress. If there's a pattern in a problem I'll find it. If there's a way to make it repeatable I'll build it. That's what I do. Let's connect if you're building something, figuring out AI, or just want to think through a hard problem. Core areas: Product Strategy · Data Products · Payments · AI Product Development · Roadmap Planning · Cross-functional Leadership · Agile · Stakeholder Management

Experience

  • BobaTalks (Permanent Part-time · 3 yrs)
    • Product Lead
      Mar 2024 - Present · 2 yrs 4 mos

    • Senior Product Manager
      Jul 2023 - Mar 2024 · 9 mos

  • Product Data Manager at Plusgrade
    Mar 2024 - Present · 2 yrs 4 mos

  • Verified Pro Travel Consultant at Thatch
    Feb 2024 - Present · 2 yrs 5 mos

    - Creating Travel Guide Content - Hired professional for travel planning services - Custom Itineraries/Personal Guides

  • Senior Product Manager at Paymentus
    Jul 2023 - Mar 2024 · 9 mos

    Led a strategic initiative with Paymentus’ largest client, enabling integration with a new payment processor — resulting in $2M in revenue. Managed operations and product delivery for a top-tier insurance partner, successfully coordinating between 4 organizations to launch a complex, multi-party solution. Enhanced the insurance disbursement product to support multiple processors, unlocking a pipeline of 100+ new clients and generating $3M in forecasted revenue. Built and launched chatbot support functionality, reducing customer support inquiries by 15% and improving the self-service experience. Identified and resolved a critical issue in the payment flow, preventing a $450K financial loss through proactive risk mitigation. Spearheaded the 0–1 development of a new payments product, opening a $10M revenue pipeline and positioning it as a key growth driver for the business.

  • Founder at BSnacks
    Mar 2019 - Mar 2024 · 5 yrs 1 mo

    • Founded BSnacks, Loot bag of Japaneses snacks and delivered to work offices in Toronto • Interviewed 15 office employees to understand the need for Japanese snacks at work offices • Personalized snack packages increased customer adoption from 3 to 25 monthly customers • Documented all customer feedback to create personalized delivery and snack packages