United States
Drove $436M+ in marketing-sourced pipeline and $253M+ in influenced revenue, establishing marketing as a primary revenue driver Scaled ARR from $10M to $64M in 3 years through integrated GTM, ABM, and product marketing strategy Generated 72% of total company pipeline, transforming marketing into the core growth engine Reduced customer acquisition cost (CAC) by 62% in 90 days through AI-driven targeting and MarTech optimization B2B marketing executive with 20+ years of experience driving growth in cybersecurity and complex technology markets. I build and scale high-performance marketing organizations that connect brand, demand generation, and customer experience into a unified, revenue-focused engine. Expertise across go-to-market (GTM) strategy, integrated marketing, account-based marketing (ABM), pipeline acceleration, and full-funnel demand generation. Proven track record of aligning marketing with sales to increase pipeline velocity, improve conversion rates, and drive measurable revenue impact. I specialize in translating complex technical offerings into clear, differentiated narratives that resonate with target buyers. My teams deliver data-driven programs across digital, content, field, and partner channels that are optimized through rigorous measurement, attribution modeling, and continuous performance analysis. Known for breaking down silos and building cross-functional alignment across product, sales, and customer success. I develop teams that combine strategic thinking with operational excellence by executing campaigns that scale, adapt to evolving buyer behavior, and maximize every customer touchpoint. Marketing today requires precision, speed, and orchestration. I focus on what drives outcomes: strong positioning, disciplined execution, and a relentless focus on the customer journey, from awareness through retention and expansion.
Lead demand generation and GTM programs including ABM Lead all strategic marketing efforts for services and solutions Drive product marketing strategy across offerings Oversee analyst relations Drive customer satisfaction program (CSAT)
Increased organic search traffic by 437% and generated 3x ROI on marketing spend yearly Tripled average invoice size q/q by implementing targeted sales strategies and effectively communicating the value proposition Defined and built company’s first product marketing function Optimized product launch process by developing segmentation, personas, and product marketing roadmap Created performance marketing analytics to validate digital marketing ROI, ensuring consistency and accuracy in tracking and reporting Identified and implemented marketing technology stack, including business intelligence, CRM, and marketing automation tools, to streamline marketing operations and improve efficiencies