Los Angeles Metropolitan Area
I’m a forward-thinking, data-driven, and values-led business operations leader with an entrepreneurial mindset, bringing focus, curiosity, and strong operating discipline to internet companies scaling monetization and operations. I’m driven by a vision to expand economic opportunity and boost human productivity at the growth stage. 2X IPO exit: Linkedin ($4.3Bn) and Dave.com ($4.0Bn) 2X M&A exit: Lynda.com ($1.6Bn acquired by LinkedIn) and Mezi ($120M acquired by Amex) Angel exits: Tatcha (sold to Unilever), CricketHealth (sold to InterWell), TransformData (sold to dbt Labs), Mezi (sold to American Express), and TripTribe (sold to Adventurati).
Led Business Operations for a B2B/B2C ecommerce data platform building for AI, overseeing Strategy/Revenue, BizOps, CS, Finance, and Admin while scaling a cross-functional team. Key contributions include restaging company vision and mission, driving outcomes-based execution, and improving revenue performance and operating leverage. Championed AI adoption cross-functionally to enable a lean, remote-first model, while advancing strategic bets in agent-to-agent innovation and data-first products.
Prove.com, GTM Strategy Consultant. Led a 7-month project to develop a go-to-market strategy for a mobile identity verification platform, including segmentation, positioning, and partnership execution. 2024 Lexi Reese for U.S. Senate (CA), Campaign Finance Director. Managed a $2M campaign budget for 8-months, led fundraising activities,
Exited my role through a planned transition for a family health matter. Built Finance and BizOps from the ground up, partnering with the Co-founder/CEO to own $20M opex and lead ~20 FTEs across Finance, BizOps, Data, and Ops/CS support. In my first year, delivered ~15% GMV lift and cut labor costs 27% by re-architecting workflows, shifting mix toward enterprise, and automating B2B Sales and Marketplace Ops, while improving unit efficiency (-22% cost per match, -47% per screened talent). Professionalized FP&A and budgeting, standardized sales contracts, improved cash performance (60D+ AR -35%), unlocked $10M+ for higher-yield investments, migrated billing to Stripe (errors -35%+), reduced vendor spend ~15%, and installed a durable KPI measurement cadence.
Reported to the CFO and partnered with the CEO and board to develop the company's growth and operating plans, elevate governance, and deliver critical KPI reporting and insights prior to a $4B IPO. Implemented company-wide OKRs and a QBR cadence as the org scaled from under 100 to ~250 FTEs, improving employee engagement from the low 50s to the mid 70s. Built a modern data organization by hiring the first VP of Data, scaling from 5 distributed ICs to ~20, and executing a $750K infrastructure upgrade to automated reporting that met audit standards. Operationalized 10 corporate-wide KPIs, improving data accuracy and enabling faster decisions that contributed to a 15% ARPU lift, 10% churn reduction, and 15–20% realized margin improvement through pricing, risk/underwriting analytics, and conversion optimization; also led diligence and integration planning for three acquisition targets.
Led the company to a $120M acquisition by American Express (Jan 2018) by architecting the pivot to travel and dining, building monetization from 0 to 1, and running post-merger integration with full service continuity and delivered cost synergies. Built and scaled a 65-person, 24/7 global org across the US and India, achieving NPS 50+ with sub-1-minute human engagement when AI deferred and under 10% human error through rigorous SOPs and a tight ops-product-engineering loop. Owned the P&L and closed key partnerships (Priceline, Expedia, OpenTable, Yelp, TripAdvisor, Sabre), generating ~$1M ARR in 6 months, converting three enterprise pilots, and outperforming Amex pilot benchmarks by 50%+ across spend, AOV, time-to-convert, repeat purchase, and chatbot engagement. Shaped the conversational AI platform with travel-specific NLP, agent assist, and mobile checkout with seamless AI-to-human handoffs across hotels, flights, cars, dining, and events. Participated in investor pitches and readiness work that resulted in $12.8M in Seed and Series A funding.