New York City Metropolitan Area
I'm a classically trained marketer combined with a tech-savvy developer - marketing brands in the 21st century. My career has been operating in this interesting niche and delivering results that often are dubbed 'magic' for their impressive performance in front of consumers. I prefer smaller budgets, tight timelines, and crazy expectations.
Joined as Employee #6 (First non-engineer hire) 6 months pre launch. Subscription Hardware, DTC, Smart GPS/Cellular Dog + Cat collars. Built founding marketing team, raised Series A to fund inventory and launch efforts, and the rest is history. Together with an awesome and small team, and Claude towards the end, built the revenue driving function from 0 to profitability - paid performance, channel strategies, partnerships, retailers, and more. Big dog guy (Great Dane), allergic to Cats. I'm known for creative growth channels, using big and esoteric data for targeting, and being ruthless about incrementality.
Led US + Canadian Marketing across brand, digital, media, new product innovation, influencer and social, retail and distributor marketing, to field and experiential. Turns out convincing Americans to drink coconut water was harder than I expected, but rewarding in the end. Promoted really quickly through the ranks from junior member of the marketing team to leading the team in my almost 8 years at Vita Coco.
Led Marketing and Technology consulting practice. Big Pharma, Hedge Funds, and Political Candidates.
DTC before it had a name, for a BCAA supplements line out of Japan called Amino Vital (PGA Golfers like Zach Johnson, Stewart Cink, Olympic Athletes, Endurance Athletes)