Detroit Metropolitan Area
We help small & mid-sized businesses grow their revenue & profit by helping them acquire the Customer Relationship Marketing (CRM) capabilities that distinguish high growth companies, from the rest of the pack. We support their Planning. We deliver the very best business technology. We even help them staff their new marketing, sales & service operations. We collect, manage, maintain & analyze Customer Information for our customers -- and help them use it to bring their Marketing, Sales & Service operations: - Greater Customer Focus; - Enhanced Customer Insight; - Marketing, Sales & Service Transparency; - Organization-Wide Collaboration; and - Marketing, Sales & Service Accountability. As a result, our clients see measureable improvement in their operational effectiveness -- as well as in their bottom line. Managed Marketing services small(er) organizations that are committed to competing and winning -- but who possess neither the technology or the expertise necessary to produce real competitive advantage. Our services are a great value -- we strive to bring twice the expertise, at half the price. Specialties: Business Planning, Business Process Evaluation, Business Process Design, Customer Data Processing, Customer Data Integration, Customer Data Analysis, Customer Relationship Marketing, Strategic Marketing Planning, Marketing Campaign Management, Business Accountability, Salesforce CRM, Certified Salesforce.com Administrator, Certified Salesforce Sales Cloud Consultant, Certified Salesforce Developer, CongaMerge, CRM Fusion, Dataloader i/o, Campaign Monitor, Form Assembly, Pardot, Marketing Automation, Database Design, Data Migration, Sales Process Automation, B2C & B2B Lead Generation, Lead Nurturing, Lead Grading, Lead Scoring, Database Marketing, Direct Response, Predictive Analytics, SPSS.
I work with Sr. Executives in small & mid-sized businesses and marketing operations; I help drive the planning, creation, and implementation of customer communications that deliver better results (because of their timeliness and relevance to the customer); I also drive planning & implementation of today's most advanced sales & marketing technologies working with the Salesforce platform; Ideliver visibility for our clients to see (in real time) the return on their investment in marketing & sales; I accomplish this by delivering people with highly specialized planning, development, implementation, management and/or administrative experience.
Spearheaded the design, configuration & ongoing operation of a Salesforce CRM system to support nearly 100 users -- and accommodate 10's of millions of data records. Also spearheaded the design, configuration & ongoing operation of Eloqua (marketing automation) to work with Salesforce. I functioned as both the lead developer & administrator of automated marketing programs -- and served as the supplier of web forms, lead scoring, reporting & dashboards; lists, data & statistical analysis for two distinct groups of 50 Sales people each. I'm proud to say that we fought a good fight for this Sales Driven organization -- Jessica Perry, Brian McClintic & I put them in a position to be successful with CRM.
Provided database design, building, hosting, appending and analytic services for a variety of clients. A couple of interesting opportunities popped-up for me in residential real-estate (automated direct marketing programs) -- and financial services (targeted direct marketing to support event registrations) industries.
In early 1996, I started investing in Database Marketing (and related) production assets. My "bricks & mortar" company -- Data Based Direct, Inc. -- grew and evolved over a 7-year period: 1st: We started as a small consulting, data processing & direct mail print shop specialized in complex data driven digital imaging -- at our small offices in Berkley, MI; 2nd: We added a 5-seat call center, tripled our laser capacity & added high speed ink jet mailing services -- in our Warren, MI offices; 3rd: We moved into a brand new 7,800 sq. ft. facility in Clinton Twp. -- where we doubled the call center, added more direct mail machinery -- and added a rack of servers for hosting custom built web, database & email services for our clients. . . . all thanks to sharp young guy I hired out of Wayne State, named Dan Forkin. We served a B2B client base including Sterling Commerce (Columbus, OH), Interliant (Vienna, VA), Crains Communication (Detroit, MI) -- along with several regional direct marketing agencies. In August of 2002, my primary client Interliant filed for bankruptcy -- forcing me to close my doors and go back to consulting. Lesson learned: no more bricks and mortar -- look to the clouds!
Database marketing strategist for PC's, Servers and AS400 in a five state marketing area.