Greater Philadelphia
I’m focused on building and scaling go-to-market systems for highly technical B2B products, with deep experience across product-led growth (PLG), demand generation, and lifecycle marketing. Currently, I lead cross-functional growth initiatives for MongoDB Atlas to translate product usage signals into scalable programs across the full funnel and building the self-serve channel into a revenue engine. My work sits at the intersection of product, data, and marketing, building systems that connect user behavior to meaningful business outcomes. This includes designing always-on lifecycle programs, developing experimentation frameworks, and scaling customer engagement across both self-serve and sales-assisted motions. I’m particularly drawn to complex technical categories where messaging, positioning, and education are as important as demand generation, shaping how developers and technical buyers understand and adopt emerging infrastructure products. Driving meaningful adoption requires more than just data; it requires listening to real users, challenging assumptions, and fostering an environment of psychological safety and radical candor across the team. Whether it's refining onboarding experiences, optimizing retention levers, or scaling expansion strategies, I focus on building repeatable, measurable systems that create lasting business impact. Always open to exchanging ideas—feel free to connect!
As a senior lifecycle marketer on the growth team, my focus was creating experiences goaled on driving product attach, feature adoption, and retention. This work involved partnering across product, user research, marketing, and data teams to create and prioritize measurable, meaningful journeys with the end user in mind. There was a heavy focus on product-led growth initiatives for the self-serve funnel. My latest launch with Stripe among all the various experiments we ran was an automated global retention program based on an experiment that drove statistically significant results in improving retention rates for our self-serve audience.
In this role, I managed a high-performing, data-driven team of marketers who focused on creating evergreen multichannel nurtures to drive pipeline acceleration and late-funnel conversions, accelerate deals, and expand open sales opportunities. We did this by delivering targeted journeys to active buyers across accounts in various sales segments. Our journeys had tailored messaging segmented by business segment, persona, and buying stage. For end-to-end execution and optimization to occur, our process included cross-functional collaboration with Sales, Product Marketing, and Operations.
• Build onboarding, adoption, and retention campaigns in automation tools like Intercom and report on and optimize results • Work with content creators and subject matter experts to map programs to user needs and use cases • Coordinate tactics across multiple mediums (email, in-app, web personalization) • Execute A/B tests for new or existing programs throughout the customer journey • Collaborate with stakeholders in sales, success, marketing and product teams • Monitor existing free trial programs and explore data to leverage for our next test • Practice a Growth mindset by focusing on continuously improving the customer experience to help drive engagement and sales
• Multi-channel campaigns across email, social, search, and display • Manage company website, internal customer portal and social profiles • Design lead on cross-channel marketing collateral • Strategize, develop and oversee the production calendar while making sure high-quality content is executed on time in the form of blogs, case studies, articles and videos • Lead and facilitate engagement within current customer base and foster relationships • Coordinate meetings with industry analysts for inclusion in future B2B reports • Coordinate trade show appearances, onsite deliverables and manage budget for the year • Secure digital campaign placement on industry-related websites