Brian Sy

Proprietor - Cool Brian, 16 years former Citi-banker

Metro Manila

About

16 years ex-banker now enjoying the world of food and beverage entrepreneurship. Drawing from cross functional experience in Strategy & Execution, Finance, Reporting, Systems and Data Quality, I value the importance of continuous learning in being an effective contributor. Having several years as a manager, I value teamwork and diversity.

Experience

  • Proprietor at Cool Brian
    Feb 2020 - Present · 6 yrs 6 mos

    Cool Brian is a food and beverage concept that aims to great value at an affordable price. The concept began in 2016. As a family-owned business, I am accountable for designing and executing our operational procedures, product development, marketing and customer relations.

  • Financial Control and Business Development at Mister Donut Franchisee (Sygnity Trade Corporation)
    Jul 2020 - Present · 6 yrs 1 mo

    Sygnity Trade Corporation holds numerous Mister Donut franchises in Northern Luzon (15 as of July 2021). As a family-owned business, I am accountable to design and execute a robust financial and operational framework to facilitate decision making. Completed were standard chart of accounts, financial and operational reports and conducting review sessions. Key priorities now include: developing strategic partnerships with delivery and food aggregators along with building social media presence by working with Facebook Marketing.

  • Citi ()
    • Finance & Risk Shared Services - Strategy & Execution and Re-engineering Head
      Apr 2016 - Feb 2020 · 3 yrs 11 mos

      Within the Finance & Risk Shared Services (FRSS) Manila - Strategy & Execution and Re-engineering Team, I report directly to the Manila Centre Head and Global FRSS S&E&R Head to design and execute strategic initiatives; measuring success through outcomes and KPI’s. The role and team scope involves financials and headcount, productivity governance, talent and culture, PMO and migrations, and re-engineering.

    • Finance & Risk Shared Services - Intercompany Matching Lead
      Aug 2013 - Apr 2016 · 2 yrs 9 mos

      Within the Finance & Risk Shared Services (FRSS) Manila - Balance Sheet Control & Intercompany Matching team, I am responsible for teams that monitor and resolve Intercompany Breakage identified as part of monthend reporting. Covering 3 regions, we have oversight for Derivative and Non-Derivative products. The Intercompany Matching Team works directly with business unit owners, Global Process Owners (GPOs) and Corporate Reporting.

    • Finance & Risk Shared Services - Data Management Ops Lead
      Aug 2011 - Aug 2013 · 2 yrs 1 mo

      Within the Finance & Risk Shared Services Manila - System Operations team, I am responsible for teams that maintain global and regional data standards via Citi systems. Covering various businesses and geographies, these include the Finance's main data standards system, the Corporate Bank's main reporting engine and the Asia Consumer Bank's reporting engine (among others). Working closely with stakeholders, the team was able to service Citi's various Financial and Management Reporting needs. This includes implementing global initiatives along with ensuring Data Quality.

  • Business Development Officer at Seaside Shipping Corporation
    Mar 2003 - Aug 2003 · 6 mos

    Market research and feasibility studies on setting up a liquid bulk transport company.

  • Business Development Officer at Ayala Land, Inc.
    Jun 2001 - Feb 2003 · 1 yr 9 mos

    Performed analytics and feasibility on new projects for the Commercial Centers Group (CCG). This includes market research, market and financial projections.