Amsterdam, North Holland, Netherlands
I build events that bring people together around what matters. Over the past 8+ years at T-Mobile, I’ve led large-scale programs ranging from executive development initiatives to $12M incentive events. Whether the audience is 25 senior leaders or 1,000 top performers, my goal is the same: create experiences that connect people to strategy, to each other, and to a shared sense of growth. I enjoy turning big, sometimes abstract business goals into clear, structured event plans. That means aligning stakeholders early, managing budgets responsibly, building strong vendor partnerships, and making sure execution feels seamless for participants. Some highlights: • Improved a flagship leadership event NPS from ~50 to 80 while growing attendance 60% • Led a $12M annual incentive event portfolio across multiple destinations • Scaled an enterprise AI initiative to 4,000+ leaders with 97 NPS • Managed complex, multi-market programs with full ownership from concept through post-event analysis I’m at my best in environments where events are more than logistics. Where they’re used intentionally to strengthen culture, reinforce performance, and help people do their best work. Based in Amsterdam and always open to thoughtful conversations about building high-impact event portfolios.
Leading Mollie's internal events portfolio, including the beloved Mollieverse and MollieNext
Led white-glove executive development and employee hospitality programs, delivering high-touch, scalable experiences aligned to leadership priorities and company culture. Took ownership of the Quarterly Direct Connect (QDC) executive development program for 1,000+ Directors to SVPs, improving average NPS from by ~60% and growing participation by ~50%. Scaled a QDC session to 4,000 leaders for an enterprise AI training, achieving a 97 NPS and one of the highest-attended and highest-rated leadership programs in recent company history. Designed and delivered premium executive development off-site experiences in partnership with Duke University and Wharton, providing highly curated, immersive learning for top-talent leaders. Led the Magenta Exchange executive program pilot with Deutsche Telekom, owning end-to-end program design, international event logistics, participant experience, and ROI survey creation and execution. Partnered cross-functionally with People, Events, and Data & AI teams to ensure programs were operationally sound, culturally aligned, and measurable. Expanded scope to include vendor and procurement ownership within Talent Management, improving efficiency and strengthening partner relationships.
Led global employee recognition and sales incentive programs, including Winners Circle, T-Mobile’s flagship incentive experience impacting 50,000+ employees. Owned end-to-end execution of a €10M+ annual incentive program for 1,000+ winners and guests, including vendor management, logistics, communications, agenda design, gifting, and post-event evaluation. Delivered white-glove incentive experiences that reinforced company values while motivating top performers and senior leaders. Delivered destination events across multiple US markets and supported 18-city national tour. Partnered with analytics teams to track engagement, participation, and feedback, using data insights to continuously improve program effectiveness. Designed and launched new recognition programs with a focus on scalability, compliance, and operational efficiency. Presented program outcomes and insights to HR and senior leadership to inform future investment and experience design.
As a Licensed Marriage and Family Therapist Associate I work with individuals, couples and families. I specialize in relationship therapy with topics ranging from marriage preparation, communication struggles, conflict resolution, parenting and intimacy issues. rootedtherapynw.com
Developed relationships with dealers and provided remote support and analysis. Worked with Allocation, Business Channels and Transportation teams to resolve dealer inquiries. Utilized SAP ECC and Excel to research dealer issues and produce reports. • Created a Sharepoint Wiki page for the MetroPCS Supply Chain team • Co-developed the Dealer Experience Project
Developed and taught curriculum revolving around attending skills, self reflection, professionalism and giving/receiving feedback. Used assessment tools to gauge student learning and retention.