San Francisco Bay Area
Project management, cross-functional production, & creative leader with a proven track record of success in the digital media space. I excel at managing people and the creative process from project concept to completion. I enable others on my team to excel, encourage them to take calculated risks, and empower others through my leadership style. Detail oriented, flexible, reliable, organized, and competent team leader are words that describe me best.
• Established & managed operations for ClickUp's internal agency responsible for design, video, motion graphics, social, content, and events. • Led ClickUp's first Super Bowl commercial campaign. Project managed a soup-to-nuts whole company approach. • Established and managed 8-figure creative budget. Established largest industry leading OOH budget, campaign, and process from procurement to delivery. • Increased marketing & creative asset output by 355% QoQ. • Established brand new creative-to marketing handoff process for all assets in a way to track progress and growth QoQ. • Established a goal structure and defined quarterly road maps through a team of over 50 people and creating tracking mechanisms to track progress.
• Acted as single point of contact to Creative team for project inquiries, scoping, and revenue reporting. • Established new end-to-end project intake, production, and delivery process which gained adoption agency-wide. • On-boarded Creative team on numerous platforms including project management, timekeeping, reporting, and design tools. • Led process for global integration of creative departments across AMR, EMEA, and APAC after merger • Managed Creative team's quarterly and annual budget including partnering with the CFO, Finance, and Account Management teams increasing forecasting by 300%.
• Established and defined a new creative production process which increased creative asset output by 73% QoQ. • Created and owned a yearly marketing project roadmap based on resource availability, ROI, and yearly industry events. Gained executive-level buy in, and served as Project Manager and Producer on each project to ensure timelines were adhered to, ensuring a steady flow of content distribution throughout the year. • Reconciled 2019 budget and established multi-million dollar budget for 2020 to support growth initiatives. • Project Managed numerous content & product campaigns which saw 275% increase in MQL's over our established goal.
• Led cross-functional production team to produce experience, assets, and awareness for eight new Music based educational sessions for Apple Global Retail Marketing. All assets & sessions deployed globally in Apple Retail locations across 500 stores, 30 countries, and 17 languages. • Lead Producer for Apple Global Retail Marketing responsible for creating assets for global marketing initiatives on platforms such as Social Media, SEO, MAUs, OOH, Video Wall, Shazam, Podcasts & Retail. • Established on-boarding plans for employees, contractors, and vendors. • Defined and established project management templates, timelines, naming conventions, & asset standards for use within the Today at Apple team.
• Led award-winning creative team designing haptic advertisements, mobile games, and production tools. • Managed a team of creatives to develop new experiences in Console Gaming, Chat Applications, VR/AR, 360 Video, Mobile Gaming and other emerging technologies. • Project Manager for app development, tool development, and customer facing video interactions. • Launched first-ever haptic movie trailers, chat stickers and advertisement campaigns.