Austin, Texas, United States
As a strategic director of field marketing, I have extensive expertise developing and launching successful marketing organizations, building high-performing teams, conceiving effective solutions to complex business challenges, and spearheading strategies that drive significant growth. Over the course of my career, I’ve distinguished myself as someone who can nurture valuable partnerships and shepherd employees through an array of challenging situations. Currently, I serve as the director of global field marketing at Outmatch, where I developed an organization that markets software-as-a-service products, facilitating the company’s growth into new industries. Before undertaking this role, I also served in senior field marketing positions at several major companies, including Dell Technologies and SonicWall. I’ve made many significant contributions to these companies, including: • Developing and articulating the strategy for growing a field marketing team at Outmatch, influencing executive decision-making and gaining approval to expand the field marketing organization in 2022. • Increasing Outmatch’s qualified sales pipeline by $9M in under 1 year via multiple marketing campaigns. • Expanding the Dell software and peripheral portfolio’s annual revenue 88% within 2 years. • Reducing customer confusion and increasing opportunities for self-selected upsell transactions by simplifying and standardizing online product offerings through Dell’s first co-marketed 3rd-party e-commerce store pages. • Delivering $20M in quarterly growth to SonicWall by implementing price changes based on a review and analysis of competitive materials compiled by my field marketing organization’s business intelligence team. I’ve devoted my career thus far to growing successful global field marketing organizations in the tech industry, and I’m excited to continue that work in the future. If you’re interested in connecting with me, you can contact me at [email protected]. AREAS OF EXPERTISE Organizational Development Global Field Marketing Programs Vendor Co-Marketing Campaigns Team Engagement & Development Market Expansion & Revenue Growth Acquisitions & Joint Venture Partnerships Account-Based Marketing (ABM) Practices Cross-Functional Stakeholder Management
Developed Demand Generation strategy for Aqua's Americas business on a $2M budget. Managed Event/Field, ABM, Channel, and Federal Marketing teams. Upleveled Aqua's presence for major industry events (RSA, Black Hat, and Kubecon). Created Aqua's account-based marketing (ABM) programs for financial services and federal markets. Responsible for growing the pipeline to support 45% YoY new ARR growth and growth in existing accounts for a $100M ARR business.
Developed global field marketing organization to support sales and revenue growth for enterprise software-as-a-service (SaaS) product line, enabling growth of company footprint in new industries. Oversee creation and execution of account-based marketing (ABM) campaigns for global markets, driving inbound and outbound leads through established marketing programs. Operationalize field marketing organizations responsible for developing internal and external event calendars and documenting all customer touchpoints. • Streamlined vendor onboarding and trade show participation processes, managing costs and expectations by collaborating internally to develop and document preferred methods into standardized playbook. • Fostered brand awareness and optimized market position by establishing partnership structure with organizations including Gartner Inc., Society for Human Resource Management, HRTec Inc., and RL100 community to provide thought leadership presentations, trade show booth design and content, and post-event follow up programs.
Developed and delivered inbound and outbound ABM strategies, driving brand awareness and revenue growth to software and peripheral portfolio via online and offline methods. Focused on traditional marketing avenues as well as outbound marketing based on inbound customer consumption. Partnered with Xerox, Lexmark, and Epson partners to develop and launch 3rd-party printer business and collaborated with multiple manufacturer partners to develop joint go-to-market (GTM) marketing strategies, including specialized e-commerce storefronts and search engine optimization programs. • Grew net 3rd-party printer sales from $0 to $20M within 1 year, with 66% annualized growth rate, by developing and establishing effective collaborations with 3rd-party printer manufacturing partners. • Increased market premium from 5% to 50% by growing client peripheral and display portfolios during tenure.