Orange County, California, United States
Responsible for developing and implementing marketing strategy at a Dental Services Organization with 50 offices in California. The role includes managing digital and field marketing, direct marketing, social media, patient communication, and working with a call center.
Owned and managed a custom software and digital marketing firm. Key software development projects including development of enterprise dental and orthodontic practice management software for Western Dental, creation of a CRM product for IndustriOS software, and helping with software product development across many other industries. On the digital marketing side, I created and scaled digital marketing campaigns for a number of real estate, legal, and software firms. I applied a results-based approach to business consulting with the philosophy that information and marketing systems should support the business, not the other way around.
Created and deployed a legal case management system for a startup law firm that quickly grew to one of the largest firms of its type in the country. My responsibilities including integrating a network of 200+ independent law firms under a common information sharing system along with growing the business through digital marketing.