Metro Manila, National Capital Region, Philippines
Extensive experience in the field of Marketing with 15 years of expertise in Traditional and Digital Marketing, Web Development, Network Security, Project Management, Social Media Content Creation and Management, Product Development, Processes Digitization, Brand Management, Media Campaign Management, Events Management, Social Media Listening, Customer Experience Road Mapping and Data Analytics. Recognized for excellence with four Boomerang Awards from the Digital Marketing Association of the Philippines and 2 PANAta Awards from the Philippine Association of National Advertisers. Over 3 years experience as Over-all Head of Sales and Operations including Marketing in the Automotive Retail Industry and Distributorship. Over 9 fruitful years in the BPO Industry specializing in Operations Management, Process Improvement, Quality Assurance, Training, and Compliance Management in the fields of Investments, Collections and Financial Customer Service. Graduated with a degree in BSC Marketing Management from San Beda College with units from the Ateneo Graduate School of Business for Masters in Business Administration. Have been trained for Six Sigma Greenbelt and have passed the examination. Was a Series 6 (Investment Company & Variable Contracts) and 63 (Uniform Securities Agent State Law Exam) Licensed Representative with the National Association of Securities Dealers in the United States of America.
- Over-all head of sales and marketing, driving revenue growth and brand strategy for Hongqi, BAW, and Bestune in the Philippines. - Leads nationwide dealer network, corporate accounts, and fleet sales to expand market presence. - Directs marketing campaigns, digital activations, and influencer/media partnerships to build brand visibility. - Oversees product launches, pricing strategies, and go-to-market execution aligned with global standards. - Represent the brand in key industry events and champion the adoption of EV and hybrid mobility. - Spearheaded the launch of Hongqi Philippines’ first thematic campaign featuring Alice Dixson, showcasing the brand’s message of empowerment through “I decide what drives me”
- 2024 GOLD PANAta Awardee for Brand Effectiveness through Business Growth - Large Enterprise - Over-All in charge of the Brand, reporting to the CEO/President. - Conceptualized and executed the company’s first comprehensive marketing plan, establishing foundational strategies for brand positioning, customer segmentation, channel selection, and budget allocation; this initiative laid the groundwork for sustained business growth by aligning marketing efforts with long-term company objectives and measurable performance metrics. - Spearheaded the development and execution of comprehensive brand strategies, driving increased market share and customer engagement. - Led cross-functional teams to ensure consistent brand messaging across all channels, resulting in improved brand recognition and loyalty. - Managed brand identity, campaigns, and partnerships, while leveraging data analytics to optimize performance and maximize ROI.
- Led the Sales Team in leasing co-living spaces, student housing and off-campus housing spaces and exceeded the goal and maintained an above 95% occupancy month on month. - Established all sales processes and over-all team dynamics to achieve our goal.
- Over-all in charge of Sales and Operations selling pre-owned vehicles online via www.carsada.ph. - Established processes for the venture and set-up everything from scratch. (Website, operations, sales, inventory, accounting, marketing, title transfers, after sales, etc.) - On-Boarded all dealer partners and negotiated terms to bring them into the fold to kick off the business and gain inventory. - On-Boarded all Financing Partners and negotiated all financing arrangements and aligned them with dealer partners. - Managed partners’ relationships to ensure continuity of the inventory, operations and presence in the market.