Greater Toronto Area, Canada
Brett Marchand assumed the role of Chief Executive Officer and Director of Plus Company as of its incorporation date on September 1, 2021. Brett has been with Plus Company’s predecessors since 2005. Before becoming CEO, he was President and Chief Executive Officer of Vision7, the Canadian-based marketing services company and owner of 16 agencies, including Canada’s market leader, Cossette, which he led as CEO for 6 years. Brett has distinguished himself in the North American marketing and advertising community as a champion of great advertising and an ardent believer in the power of creative communications, combined with technology and data, to build business. Brett has been closely involved in breakthrough business-building marketing campaigns as both a client and agency executive. In addition to his duties as an officer and board member of Plus Company, Brett is involved on the boards of many cause-related organizations, including Pathways for Education (Board Member and Chair of its Impact & Innovation Committee), NewCo Toronto (Founder & Chairman), SickKids Foundation (Campaign Committee), The Ontario Science Centre (former Board Member and Chair of the RBC’s Innovators Ball), University of Alberta's School of Business (Advisory Board), Habitat for Humanity (Chair of the 2017 Carter Work Project), and former Chairman of the Institute of Canadian Agencies. Brett holds a Bachelor of Commerce in Finance and Marketing from the University of Alberta.
As CEO, Mr. Marchand is responsible for steering the company towards its vision and mission while overseeing all operational, financial, and managerial functions. This includes: - Developing and executing the company's business strategic plan in order to attain the goals of the board, shareholders and management. - Ensuring company policies and legal guidelines are communicated from the top down in the company and that they are followed at all times. - Communicating and maintaining trusted relationships with shareholders, business partners, authorities and the agencies' leadership. - Overseeing the company’s financial performance, investments, and other business ventures. - Delegating responsibilities and supervising the work of executives, providing guidance and motivation to drive maximum performance. - Acting as a public speaker and public relations representative of the company in ways that strengthen its profile. - Analyzing problematic situations and occurrences and provide solutions to ensure company survival and growth. - Monitoring the advertising and digital media market and analyzing trends to keep abreast of the competition. - Reporting to Mr. Marchand are the Chief Financial Officer, Chief Technology Officer, Chief Data & Analytics Officer, Chief Development Officer, Chief Growth Officer, General Counsel as well as the CEO's of We Are Social, Plus Company Canada, Mekanism and Citizen Relations. - In addition to these responsibilities Mr. Marchand also acts a Board Director of Plus Company and member of its Audit Committee.
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