Greater Minneapolis-St. Paul Area
Experienced Field Marketing professional with a proven track record of driving strategic pipeline growth and aligning marketing initiatives with business objectives. Currently leading field marketing strategies at Salesloft, delivering strong business impact through high-impact events and data-driven account targeting. Previously held senior field marketing roles at Slack and Yext, where I led cross-functional industry marketing plans, developed successful ABM strategies, and managed high-performing teams. Passionate about building scalable field marketing programs, fostering collaboration across sales and marketing, and driving measurable results. 💡 Key Skills: Strategic Field Marketing | ABM | Pipeline Generation | Event Management | Leadership | Sales Enablement | Cross-Functional Collaboration 🌍 Outside of work, you’ll find me teaching yoga sculpt, alpine skiing, and hiking
Developed and executed a global Field Marketing playbook that drove consistent pipeline growth and business alignment across Enterprise and Commercial Business Units. Managed the AMER field event portfolio (hosted, virtual, and 3rd party). Produced 21 high-impact experiences in FY25 resulting in $41M+ in pipeline influence for the year. Crafted and executed communication strategies to align North America sales teams with field marketing and ABM initiatives, driving stronger adoption and measurable impact
• Strategized and executed quarterly full-funnel industry marketing plans to win new business and accelerate growth utilizing webinars, events, ABM, and sponsorships. • Led field marketing team strategy for strategic verticals, managing a team of 3 Associates • Collaborated with cross-functional teams to develop outreach strategy for IT and developer audiences, aligning with quarterly campaigns.
Built and executed quarterly full-funnel integrated marketing plans to win new business and accelerate growth within the existing client base across the Healthcare Enterprise Business Unit. Oversaw and project managed the development of vertical-specific marketing collateral to drive top-of-funnel awareness of Yext’s Healthcare solutions and coordinated communication across departments. Ideated, produced and executed 20+ experiences in FY21 including webinars, virtual events, highly curated ABM events, and virtual user groups.
Executed a series of boutique roadshow events across North America, influencing 92% of FY20 closed-won deals for the EBU. Curated Enterprise mailer campaigns to accelerate opportunities and net new pipeline in the EBU. Directed the employee volunteer program from conception through execution at Yext’s annual user conference, ONWARD, which entailed training over 350 employees in behind the scenes production tasks
Implemented the global strategy and adoption of the event marketing software, Splash, which led to a 30% increase in internal efficiencies for pre/post event production timelines. Conceptualized quarterly and 1-to-1 Enterprise ABM campaigns to influence and accelerate sales pipeline. Managed yearly swag budget of $200K and coordinated all company-wide requests for design and fulfillment
Executed all local in-market design events to increase local community awareness and drive sales pipeline. Organized the company-wide end-of-year reward trip and developed full itinerary/programing. Tracked all yearly metrics and projected quarterly trends for sales and marketing to company leadership