Austin, Texas, United States
Brendan Bruneau is a results-driven marketing professional based in Austin with experience in media buying and planning, performance marketing, and program management. With a Master of Science in Marketing Analytics & Strategy from Fairfield University and over 3 years of developing a deep understanding of B2B and B2C marketing strategies, Brendan is specialized in transforming raw data into actionable insights to drive marketing initiatives that consistently exceed KPI's. As Associate Reference Program Manager at Yext, Brendan is responsible for developing and producing customer references across all media types by working closely with sales and customer success managers. His background in performance marketing has empowered him to develop robust A/B testing frameworks while leading an agency to successfully launch and optimize of over thirty quarterly paid media campaigns on schedule. Brendan is passionate about connecting brands with people, uncovering the motivations that drive purchase decisions, and delivering meaningful connections that fuel business growth. During graduate school, Brendan was inducted into Beta Gamma Sigma, the international business honor society for AACSB-accredited schools, and received the Charles F. Dolan School of Business Graduate Student Service Award for the market research conducted for his capstone project, which involved developing a competitive, fully integrated marketing strategy for a local restaurant. Brendan remains connected to Fairfield University, sharing his professional insights with business students to help them succeed post-graduation. Myers-Briggs Type: ENFP – Creative, adaptable, and driven by a passion for connecting with people.