United States
• Supported end-to-end store operations for Punishing: Gray Raven and Wuthering Waves on App Store and Google Play, managing visual asset planning, localization coordination, and timely submissions for each international version release. • Conducted A/B tests on five-panel visuals to refine asset performance and ensure brand consistency across global markets; developed and iterated planning templates and visualized content calendars to streamline delivery cycles. • Tracked store featuring placements and assessed visibility outcomes by compiling and analyzing exposure data, contributing to platform optimization strategies. • Independently prepared promotional launch decks tailored to different regions.
• Designed social seeding strategies for Kohler’s official TikTok account; conducted benchmarking analysis on TOTO, Jomoo, and Arrow to identify high-performing formats and content positioning tactics. • Analyzed TikTok campaign performance metrics to derive actionable insights and improve future content planning. • Reviewed and optimized over 30 advertorials monthly across SEO and SEM channels, providing content refinement recommendations to enhance keyword relevance and search visibility. • Maintained and updated Kohler’s official website; consolidated quotation records and commercial agreement data to support cross-team coordination.
• Led influencer marketing efforts for the Zaowu app by onboarding 40+ KOLs across TikTok and Bilibili; selected talent based on audience tags and past performance. • Oversaw cross-platform content production and digital ad placement, increasing +2,000 DAU per month. • Extracted and analyzed user engagement and retention data using Sensor Data; conducted customer clustering to inform pricing, assortment strategy, and user segmentation insights. • Developed content for thematic campaigns by monitoring trending social topics and identifying user pain points; improved monthly DAU by 2,000+, boosted CTR by 60%, and increased live-stream ROI by 42%.
• Wrote copy for 30+ TikTok promotional videos tailored to the target audience; Assisted in channel growth by 200K+ followers in two months, including one viral video reaching 400K+ likes and 2M+ views. • Planned livestream campaign timelines and content direction; tracked viewer feedback in real time and summarized performance reports with optimization suggestions to enhance conversion rates.