New York, New York, United States
Hi, my name is Brendan! I am an outcome-driven Marketer recognized for over 10 years of driving innovative campaigns in the product marketing and operations space. I am based in the Manhattan, NY area where I spearhead breakthrough ideas to reinvent brands, ignite markets, and drive sales for world leading B2B clients. I hold a Master of Business Administration with a Marketing Concentration from Caldwell University, and I am proficient with LinkedIn Campaign Manager, Google Ads, Facebook Ads Manager, Adobe Suite, & more. 🔑Key Skills: Marketing Strategy • Lead & Demand Generation • User Acquisition • Creative Asset Development • Copywriting • Video Production • Digital Media • Project Management • Data Analytics • Omni-channel Campaigns • Branding 📫 Let’s Connect!
• Contributed to the launch of new product innovations for outdoor display units, generating $2 million+ in annual revenue. • Executed market research on consumer purchasing behaviors and product category trends to surface insights and enable data-driven decisions. • Developed media kits used to generate sales with major consumer product goods companies, entertainment firms, & non-profit organizations. • Coordinated match panel testing to prove sales lifts from advertising media. • Constructed proof of performance reports at the climax of campaigns. • Assisted in the management of operations in Baltimore, Boston, Chicago, Hartford, New York, Philadelphia, and Washington, D.C. markets. • Implemented posting schedules of display installations for new campaign flights. • Engaged in strategic leasing of advertising real estate in the Northeast and Chicago regions.
• Helped to build client portfolio • Studied sales and communication techniques