Newtown Square, Pennsylvania, United States
As a results-driven leader in marketing, communications, e-commerce, and customer service, I have a proven track record of driving brand growth and delivering exceptional customer experiences. With over 15 years of expertise in digital marketing, field marketing, and DTC e-commerce management, I specialize in CPG, QSR, baby products, health and wellness, and healthcare industries. I excel at developing and executing comprehensive strategies that enhance brand visibility, increase traffic, optimize conversions, and foster customer loyalty. My skills include managing end-to-end e-commerce operations, cultivating partnerships, implementing influencer campaigns, and leveraging customer insights for effective marketing strategies. I am adept at optimizing user journeys, applying CRO techniques, and utilizing data analytics for continuous improvement. As an effective leader, collaborator, and problem-solver, I thrive in fast-paced environments, wearing multiple hats to achieve organizational goals. I am passionate about delivering seamless customer experiences and am always open to freelance and consulting opportunities to leverage my expertise in marketing, social media, content, email marketing, copywriting, blogging, e-commerce and customer service to drive business success.
As a Senior Copywriter at ConsumerRating.org, I craft compelling, research-driven content that helps consumers make informed purchasing decisions. I specialize in writing in-depth reviews, comparison articles and SEO-optimized copy that enhances visibility and engagement. With a keen eye for detail and a deep understanding of consumer behavior, I translate complex product insights into clear, persuasive narratives. My work supports editorial strategy, boosts organic traffic, and strengthens brand credibility in the competitive review space. 💡 What I Do: ✔ Write and optimize long-form content, including reviews, comparisons and buying guides ✔ Develop data-driven, consumer-first copy that ranks and converts ✔ Collaborate with SEO and marketing teams to refine content strategy ✔ Ensure brand voice and messaging consistency across all platforms
• Drive marketing, e-commerce, communications & customer service strategies • Develop comprehensive initiatives to increase brand visibility, drive traffic & optimize conversions • Manage end-to-end digital operations: organic & paid social, SEO & paid search • Lead content strategy, ensuring the creation of engaging and informative blog content • Cultivate strategic partnerships and collaborate with influencers to expand brand reach & drive customer acquisition • Oversee email marketing campaigns using Klaviyo to drive retention and increase LTV • Optimize Shopify to enhance user experience, streamline purchasing and maximize sales potential • Conduct competitive analysis to identify market trends and capitalize on growth opportunities. • Manage samplings, events & PR to increase brand awareness and foster customer loyalty • Handle all internal and external communications, ensuring consistent messaging and branding • Implement influencer marketing initiatives, collaborating to amplify brand reach and engagement • Establish and nurture partnerships with likeminded brands for marketing campaigns, leveraging each other's audiences and resources • Provide exceptional customer communication and support, ensuring a seamless DTC experience • Optimize UX to enhance customer journey and satisfaction • Implement CRO techniques to improve performance and increase revenue • Utilize CRM data to personalize marketing and enhance customer retention • Conduct A/B testing to optimize campaigns and web elements for improved performance • Analyze data to derive insights, track KPIs, and make data-driven decisions for marketing and customer service improvements • Manage customer feedback processes by collecting, analyzing and acting upon insights for continuous improvement • Implement omnichannel marketing strategies to provide a seamless customer experience across multiple channels
• Managed digital marketing campaigns, increasing brand visibility and engagement • Developed and executed digital content strategies across multiple platforms • Conducted performance analysis to optimize campaign effectiveness and ROI • Collaborated with cross-functional teams to ensure alignment with overall marketing goals • Provided insights and recommendations to improve digital marketing tactics and strategies
Experienced marketing consultant with a strong background in strategic marketing, digital marketing, field marketing, public relations, and social media management. Proven track record in driving growth and delivering high-impact marketing solutions for diverse clients across various industries, including CPG, QSR, health and wellness, education, and more. Developed and executed comprehensive digital marketing strategies, encompassing SEO, SEM, social media, and email marketing. Created and managed content for various platforms, ensuring brand consistency and engagement. Specialized in branding and brand positioning, helping clients establish a strong market presence. Designed and implemented organic and paid social media campaigns to drive traffic and conversions. Managed influencer and affiliate marketing programs, building strong partnerships and driving customer acquisition. Provided strategic marketing consulting services to startups, small businesses, and nonprofits on an hourly, project, or retainer basis. Conducted market research and competitive analysis to inform marketing strategies and identify growth opportunities. Designed and distributed e-newsletters, improving client communication and engagement. Developed media buying plans for radio, OOH, and TV advertising, optimizing reach and ROI. Handled direct mail and coupon programming to support promotional activities and drive sales. Oversaw web and social writing projects, ensuring high-quality and relevant content.
As a Freelance Copywriter & Marketing Consultant for Delphi Behavioral Health Group, I create strategic, high-impact marketing content that connects individuals with the support they need. Specializing in healthcare and behavioral health marketing, I craft compelling copy across digital, social, and print channels to educate, engage, and convert audiences. My work spans B2C and B2B marketing, ensuring that both individuals seeking care and healthcare professionals receive clear, informative, and persuasive messaging. I develop SEO-driven website content, in-depth blog articles, ad copy and email campaigns, as well as social media content and print collateral that resonate with both patients and medical professionals alike. 💡 What I Do: ✔ Develop educational and conversion-driven content for behavioral health and addiction recovery audiences ✔ Write SEO-optimized web content, blog posts, email campaigns and ad copy ✔ Create and manage social media content to engage and inform audiences across platforms ✔ Design print marketing materials such as brochures, flyers, and guides for both patients and healthcare providers ✔ Craft B2B content targeting doctors, healthcare professionals, and referral partners ✔ Ensure all marketing materials align with healthcare regulations, ethical marketing practices, and brand messaging With deep experience in health and wellness marketing, I’m passionate about creating content that builds trust, improves accessibility, and drives meaningful engagement in the healthcare space.
• Marketing, Communications, Public Relations • Branding/Brand Positioning • Writing, Editing, Content Creation • Organic & Paid Social Strategy/Execution • Digital Marketing & E-commerce Strategy • E-Newsletter Design & Distribution • Web & Social Writing • Field, Trade, Retail & Guerrilla Marketing • Direct Mail & Coupon Programming • Media Buying - Radio, OOH, TV • Influencer & Affiliate Marketing (from both the brand side & the influencer side) • Budget Management (ZBB, startups, multi-millions) • Digital Artist, Illustrator • Published writer • In-Agency & Agency Management Experience I specialize in D2C & B2B Marketing across a wide range of industries, including, but not limited to: CPG, Food/Beverage, Nutrition, QSR, Baby Products, Green/Sustainable Products, Education, IT, Engineering, Healthcare, Health & Wellness, HVAC & Plumbing, Retail, Environmental Safety, Death Care Brands in my Freelance Portfolio: Pillars Drinkable Greek Yogurt, Wean Green, Wink Smile Learn, Cetlin Design Group - McLoughlin PHC, Samaritans At Last, The Safety House, Crozer Keystone Health System, Joovy, Eat This Not That, Reginald's Homemade Peanut Butter social Influencer + foodie/mom blogger + digital designer ~ @2hangrymoms, @joelle.paige_designs