Brenda Travassos

Product Partnerships Manager | Zapier | SaaS Ecosystem Strategy • B2B Partnerships • Cross-Functional Leadership

Lehi, Utah, United States

About

With a strong technical foundation and deep understanding of product ecosystems, I specialize in forging and managing technical product partnerships. Bridging technical and business teams, I ensure partnerships are both strategic and technically viable, leading to mutual benefits. I have a successful track record in launching solutions that enhance products and user experiences, excelling in complex negotiations and implementation. My analytical prowess and market insight drive growth and innovation, while my communication and project management skills keep teams on track and goals met efficiently.

Experience

  • Senior Partner Manager at Zapier
    Jan 2021 - Present · 5 yrs 7 mos

  • BambooHR (5 yrs 10 mos)
    • Strategic Partnerships
      Nov 2018 - Jan 2021 · 2 yrs 3 mos

      Helping set people free to great work through great tech integrations! Responsible for curating and developing technical integration partnerships to enhance the customer experience. Develops partner relationships, overseas partner integration builds, manages live partner accounts, ensures continued partnership value.

    • Event and Customer Marketing Manager
      Apr 2015 - Nov 2018 · 3 yrs 8 mos

      Developer of strategic events that align with company initiatives, drive leads, and develop relations with customers and partners. Creator of the World’s Largest HR Virtual Conference. Manage the execution of a yearly virtual event which included: • 25,000+ registrants, and 10,000+ attendees • Generate leads at excellent cost to lead ratio • Content and Curriculum Development • Procurement and management of 60+ speakers • Manage Thought Leadership Partnerships • Budget and ROI Analysis • Plan and execute all promotion, marketing, & lead generation campaigns • Source online platform, determine content, logistics, agenda, online environment, & giveaways • Oversee sponsorships, sponsor relations and program details Execute Yearly Live User Conference: • Budget & Analysis: consistently 15% under budget while executing and exceeding on all objectives and key results Direct company participation in regional, state and national conferences, trade shows, and speaking engagements Facilitate cross-team collaboration and communication

  • Real Estate Agent at Equity Real Estate Prosper Group
    Nov 2012 - Nov 2016 · 4 yrs 1 mo

  • First Grade Teacher at Provo School District
    Aug 2011 - Aug 2015 · 4 yrs 1 mo

    Team Lead in charge of creating and implementing strategy as a “National Turn Around School” to ensure academic success for each student. • Identify school wide needs to create and implement “Turn Around Program” under direction of The National Education Committee • Track 30+ students and determine metrics to ensure individual student success • Develop and tested benchmarks for all teachers, mentors, and student teachers

  • Renaissance Academy ()
    • Mentor Coordinator
      Aug 2008 - Jun 2011 · 2 yrs 11 mos

      Created and implemented teacher/mentor program. Facilitated all protege and mentor trainings. Trainings included: classroom management, evaluations, experiential learning, technology in the classroom, time management, professional responsibilities, coaching techniques, portfolios, The Big 8 (essential skills and strategies for effective teaching), Love & Logic parenting/classroom management, lesson planning and execution.

    • Fourth Grade Teacher
      Aug 2006 - Jun 2011 · 4 yrs 11 mos

      Managed student behavior in the classroom by establishing and enforcing rules and procedures. Encouraged and monitored the progress of individual students. Planned, prepared and delivered instructional activities that facilitated active learning experiences. Observed and evaluated student's performance and development. Created and implemented experiential classroom exercises focusing on core academic principles. Created and coordinated yearly dance festival as well as bi-weekly grade level experiential exercises.

    • School Improvement Committee Chair
      Aug 2008 - Aug 2009 · 1 yr 1 mo

      Led the committee responsible for creating and implementing school improvement plans. Created sustainable and attainable long and short term goals. Goals aimed to enhance teacher and student performance. Facilitated all teacher professional development aligned with "smart" goals. Trained teachers and staff in Love & Logic, professional responsibilities, and technology in the classroom. Facilitated meetings among department heads and administration.