Berlin, Berlin, Germany
Ex N26 and Vodafone 3x award-winning marketing campaigns. 9 years in leadership roles. Full stack marketer with focus on eye-catching content creation for Marketing. Leadership roles of up to 62 reports. I'm data-driven, strategic and analytical, but I've also really enjoyed creative roles. I'm definitely that hybrid of imaginative creator/pattern-spotting data nerd, who can communicate well with everyone. Awards: 1. Art Director's Club, 2023 ADC - Bronze, N26 Pride Campaign 2. Insights for Professionals (IFP), Content Award 2020 - Management category, Winner: Branded Content, Vodafone Business Future Ready Report 2020 3. Content Marketing Association, CMA Awards 2019 - Best use of Social Media B2B, Vodafone Business brand launch
- Leading a department of 21 (project managers, developers, copywriters, and graphic designers) producing websites, digital and print marketing assets, and reporting performance for all the leading Big Pharma - Optimised Project Management and design workflows, introducing AI support in all aspects of execution and deliverables - Change management implementation via moving all dept to full adoption of JIRA as ticketing system and project management tool - Investigated key blockers, then led RFI/RFP to completely outsource Printing and Shipping process, saving 44% of Project Management team time-effort and also increasing departmental revenue - Created 2025 operational strategy and annual budgeting - Implemented new Quality Assurance process to eliminate customer escalations in 2025 down to zero (2024 saw 7 escalations before my tenure) - Introduced video creation into the studio portfolio utilising my network of expert freelancers
- Led a 15-person Data Insights team spanning data analysis, web enablement, and competitor intelligence - Owned reporting dashboard, data quality, insight generation, and KPI reporting for Global Enterprise Sales - Led Data Engineers to revamp Power BI-driven sales recommendation engine - Delivered 27% MoM increase in website engagement following data-led content and UX optimisation - Increased Sales App adoption by 48% through insight-driven content redesign - Acted as single point of contact for executive reporting, including CEO-led webinar materials - Incorporated this role into successive role after promotion
- Ghostwriter for C-Level thought leadership blog posts. - Creating landing page conversion copy, email marketing campaigns, case studies, product videos and messaging for organic and paid social media. - Wrote webinar presentation content for Product Marketing managers. - Lead Proofreader/Quality Control across all departmental teams. - Translated project creative briefs from over 40 UK stakeholders. - Double-hatted this role whilst taking on new role as Team Leader of Data Insights
- Leading an in-house creative agency, with end-to-end marketing capability, increasing the team headcount from 26 to 62 people. - POC for 100+ global stakeholders for X-channel, marketing deliverables. - Owned planning and optimisation of all creative workflows for all campaign production processes, creating dashboards for executive stakeholders. - Creative Director for design and copy teams for all online and offline content including 2020 Report winning an international award. - Responsible for budgetary control and monthly financial reporting. - Acting as Brand Guardian, owning Quality Assurance for all assets. - Led design team for award-winning 2019 Vodafone Brand refresh. - Executed the expedited agile production of reactive comms according to urgent content requests from C-level. - Led the implementation of Workfront ERP to leverage Martech tool to produce and track content at scale, hosting multiple trainings. - Managed teams of social media, Eloqua email campaign automation, Eloqua/Salesforce CRM database, customer reference program, front-end development, UX design, and web content for Vodafone Business website. - Responsible for re-org of Group Marketing division, requiring sensitive management of multiple C-level stakeholders.
- Leading a diverse team of 5 Producers, optimising the content production of highly agile in-house agency and translation team. - Responsible for financial controlling, KPIs and performance optimisation. - Led campaign retrospectives to enhance future campaigns. - Created new optimisation system of in-house agency resources to serve and align with annual content marketing roadmap. Resulted in increase of freelancer budgets approved by CMO. - Led the RFP and later onboarding of new digital asset management Martech tool transforming asset production, workflows and delivery strategy. - Transformation of all campaign planning and workflow tracking management via implementation of department-wide adoption of JIRA. - Authored new Confluence pages for internal company guidelines on content creation processes via the in-house Creative Studio. - Responsible for global content request roadmap for all marketing output. - Tenaciously rebuilt the previously poor relationship with huge Product team via committed outreach and strategic relationship building activities. - Extensive stakeholder management with C-level, Product, Social Media, CRM, PR, SEO, Brand and Localisation. - Leading the content production of award-winning Pride 2023 campaign.
- Created 2021 marketing strategy, with new brand refresh and value proposition for this SME start-up. - Planned and executed flexible performance marketing campaigns via Google Ads, Facebook Ads and Google Analytics for all regions. - Completed extensive B2C qual & quant market research, resulting in product price rise and 32% revenue increase during event sponsorship of Nudgestock 2021. - Launched and hosted YouTube Podcast with most popular episode achieving 138K+ views, 300+ comments and increased subscriber count from 208 to 2,100+ - Line managed content creators and was responsible for consistent brand messaging and quality assurance of all marketing assets.