The Randstad, Netherlands
I’m a growth-focused CEO with over two decades of international leadership experience driving transformation, M&A integration, and commercial excellence across FMCG, retail, and distribution sectors. Backed by Private Equity partners, I specialize in scaling mid-market businesses into market leaders—building strong management teams, optimizing operations, and delivering measurable value creation. I bring a hands-on, data-driven approach to leadership while maintaining a clear strategic vision that aligns with investor goals and long-term growth plans. Throughout my career, I’ve led multi-country organizations with P&L responsibility up to €4B, executed complex integrations across Europe and the Middle East, and delivered double-digit revenue and EBITDA growth through disciplined execution and cultural alignment. I thrive in fast-paced, transformational environments—where focus, accountability, and agility drive results. Whether leading turnarounds, executing M&A integrations, or shaping growth strategy, my aim is consistent: build scalable businesses, high-performing teams, and sustainable shareholder value. Core Areas of Expertise: Executive Leadership | Strategic Planning | Mergers & Acquisitions (M&A) Value Creation | P&L Management | EBITDA Growth | Organizational Transformation Private Equity | Board Governance | Investor Relations | Post-Merger Integration Commercial Excellence | Operational Efficiency | Digital Transformation | International Expansion
Care Cosmetics is a private equity-backed distributor representing 40+ exclusive skincare, beauty, and luxury brands across the Benelux and DACH regions. With operations in the Netherlands, Belgium, and Germany, the group employs 100+ professionals and provides end-to-end brand development, distribution, and professional education. Key Achievements & Impact: • Appointed by the private equity sponsor to lead the post-acquisition integration and transformation of a €45 million organization. • Implemented a new operating model and integrated the German sales subsidiary within three months, contributing to record-breaking monthly sales. • Rebuilt the leadership team and established scalable governance, reporting, and performance-management structures across three countries. • Developed the M&A and growth strategy, positioning the company for further expansion as a pan-European beauty distributor. In April 2026, the CEO role transitioned back to the founder upon his return.
Royal FloraHolland is the world’s largest floriculture marketplace, with an annual trade volume exceeding €5B. Led the National Trade division responsible for commercial operations, customer centricity, and strategic growth initiatives. Key Achievements & Impact: • Directed three sales teams (30+ FTE) and national key account strategy, reporting to the CVO/CEO. • Reorganized commercial structures and renegotiated major partner contracts, improving profitability and revenue stability. • Implemented a customer-centric commercial model that increased satisfaction and retention scores by double digits. • Spearheaded organizational redesign and compliance framework across the commercial function, driving transparency and governance.
Led the sales and marketing organization for the PET division across the Middle East and Africa, managing distributor relationships and regional P&L. Key Achievements & Impact: • Delivered +8% margin improvement through pricing optimization and operational efficiency. • Expanded regional footprint and listings with new distributors across UAE, South Africa, and Lebanon. • Strengthened performance through KPI-driven distributor management and sales enablement initiatives. • Drove double-digit sales growth and increased brand visibility across key markets.
Key Achievements: • Designed and implemented a Private Label strategy that secured new contracts with major European retailers (Fressnapf, Zooplus, Carrefour). • Led cross-country collaboration to build pricing and tender processes that improved win rates by 20%. • Coached and developed regional account teams to elevate negotiation and customer management capabilities.
Integrated the Procter & Gamble Petcare business into Spectrum Brands Benelux following acquisition. Transitioned the operating model to align with Spectrum Brands’ global standards while driving new market penetration and brand growth. Key Achievements & Impact: • Executed full business integration of P&G Petcare into Spectrum Brands within one year, ensuring commercial and operational continuity. • Developed and launched IAMS into the grocery retail channel, achieving rapid distribution growth and market visibility. • Integrated new business unit Select Pet Europe, expanding the brand portfolio and strengthening market share across Benelux. • Managed day-to-day commercial operations including marketing plans, volume forecasting, and pricing strategy for key accounts.
Key Achievements: • Executed transition to direct sales within one year, driving +5pts market share growth versus base. • Built joint business plans with leading retailers and exceeded all launch KPIs across grocery and specialty channels. • Coached external sales teams to adopt value-based selling and portfolio management approaches.
Key Achievements: • Managed and coached a team of 9 sales professionals. • Improved sales productivity by 20% through coaching and territory optimization. • Developed and implemented new go-to-market initiatives and value-based selling models.