Brandon Tan

Inside Sales and Marketing Executive | Business Development | B2B | Strategic Planning | Market Research | Data Analysis

Singapore, Singapore

About

I believe that the best marketing strategies aren’t born in a vacuum but are found in the data. With over 3 years of experience at the intersection of inside sales and digital marketing, I specialize in bridge-building: connecting complex data sets to actionable growth plans. My approach is simple: Read. Strategize. Improve. I don't just track metrics; I translate them into campaigns that solve business bottlenecks and enhance the customer journey. Whether it’s optimizing a sales funnel or launching a multi-channel campaign, my goal is always to move the needle toward sustainable, measurable success.

Experience

  • Inside Sales and Marketing Executive at Hyster-Yale Lift Trucks Singapore
    Sep 2023 - Present · 2 yrs 10 mos

    - Oversee social media channels and synchronize online initiatives with traditional marketing campaigns. - Responsible for coordinating and managing offline marketing initiatives, including road shows and events. - Prepare monthly marketing reports, marketing budgets and marketing proposals. - Supervising generated leads and ensuring their successful conversion. - Leading Social Media Marketing efforts to enhance traction, engagement, and reach on both LinkedIn and Facebook platforms.

  • Marketing Intern at ROCKWOOL Asia
    Jan 2022 - Feb 2023 · 1 yr 2 mos

    - Assisted in market research to bring in new products for business development - Conducted Social Media campaign and marketing - Assisted in pricing analysis

  • Audit Intern at Foo Kon Tan
    Mar 2018 - May 2018 · 3 mos

    - Assisted in identifying audit risk and the risk of material misstatements - Meticulously checked through files and documents to confirm information - Performed proper audit procedures to meet the objectives of both internal and external audit engagements - Assisted in the evaluation of results of audit work performed