Encinitas, California, United States
I'm Brandon Sedloff, Chief Relationship Officer at Juniper Square — the operations partner to 2,000+ GPs across private equity, real estate, and venture capital. I can help. For 20 years I've worked at the intersection of technology, and private markets. I've built and scaled go-to-market teams across SaaS and professional services, and I've spent the last decade inside Juniper Square helping GPs raise capital more efficiently, modernize fund administration, and deliver the kind of investor experience that institutional LPs increasingly expect. In this role, I'm responsible for two things: managing and deepening the relationships that matter most to our business — our most strategic clients and partners — and making sure Juniper Square is sharing what we learn across the industry so the broader market benefits. That's how you earn trust in the private markets. That's the long game. Beyond my day-to-day at Juniper Square, I invest heavily in what I think of as the connective tissue of private markets: I host The Distribution by Juniper Square.. a podcast with ~150 episodes featuring candid conversations with allocators, operators, and investment managers across the private markets landscape I write about capital formation, private markets strategy, AI adoption, and leadership on Substack and LinkedIn. Progress not perfection. I curate communities and bring people together through our Key Leaders program and industry events — connecting GPs, LPs, and service providers in ways that go beyond the transactional The private markets are at an inflection point. The operational layer is becoming more strategic every cycle, and the firms that thrive will be the ones closest to what their clients and the market need. I believe transparency, alignment, and operational alpha are what separate the next generation of great firms from the rest. If you're navigating opportunities or challenges in the markets, thinking about how to scale your operations, or looking to connect with the right people across private markets? I'm one message away. Outside of work: family, travel, and paddle surfskis (if you don't know, just ask).
I am the Chief Relationship Officer at Juniper Square, the leading operations partner for private markets GPs. In this role, I am responsible for managing the firm's most strategic client and partner relationships while ensuring that market intelligence and industry insight are shared broadly to benefit the private markets community. Beyond my day-to-day at Juniper Square, I invest heavily in what I think of as the connective tissue of private markets: 🎙️ I host The Distribution by Juniper Square — a podcast with 130+ episodes featuring candid conversations with allocators, operators, and investment managers across the private markets landscape ✍️ I write about capital formation, private markets strategy, AI adoption, and leadership on Substack and LinkedIn. Progress not perfection. 🤝 I curate communities and bring people together through our Key Leaders program and industry events — connecting GPs, LPs, and service providers in ways that go beyond the transactional
Serving as Chief Real Estate Officer and responsible for: • Go-to-market strategy for Juniper Square Real Estate and Real Assets clients • Connecting client needs to product and services outcomes. • Strategic partnerships with institutional investors and their consultants • Thought leadership on AI integration in fund operations and investor relations across private markets
Unlock the potential of every investment partnership. Juniper Square empowers GPs and LPs to focus on building enduring relationships and exceptional investment opportunities. Our partnership enablement solutions empower investment partners to connect and communicate seamlessly across every interaction, freeing teams from the disjointed and siloed systems, operations, and processes holding organizations back from realizing their full potential today.
I have the privilege of interviewing some of the most successful people in real estate, technology and finance and sharing their stories and insights with the world. The Distribution by Juniper Square is our podcast for the private markets. Sit down with some of the biggest names in commercial real estate, venture capital, and private equity for open and honest conversations about what’s happening across the industry.
If you are in private markets or alternatives, subscribe to my substack where I write about market trends, best practices and leadership across private markets and technology, including AI.
Serving as a strategic advisor to the Founder & CEO of UDP. UDP is a multifamily business intelligence and data warehouse platform using predictive analytics to improve business outcomes. This is an advisory role.