Vietnam
A data-driven media strategist with 5+ years of experience across FMCG, retail, and agency environments. Currently deepening my expertise in e-commerce media to round out my channel mix, while developing AI fluency with the goal of creating automated and scalable media management systems
1. Client Management Act as a key contact point for retainer clients, manage day-to-day communication, and align media activities with brand objectives. 2. Planning & Delivery Management Develop campaign-level media plans and 2026 annual media plan for retainer clients, ensuring strategic consistency across campaigns. Coordinate internal teams (performance, trading, product) and external vendors to ensure timely delivery of campaigns and reporting deliverables. Monitor annual media budgets and accelerate budget pacing in Q4 2025, resulting in full-year delivery in line with contracted commitments. 3. New Businesses Support new business pitches by contributing to media proposals, strategic recommendations, and presentation materials.
- Analyze sales, market trends to develop and propose promotional schemes, communication plans to achieve business objectives. - Closely monitor marketing activities and manage the budget of the assigned campaigns. - Coordinate 20+ members including internal teams (MKT teams, categories, CS) and external teams (agencies, vendors, KOLs) to ensure activities launched timely and efficiently. - Implement sponsorship programs (launching products online/events) from categories to drive sales and get extra brand exposure for NguyenKim. Achievements: - Led Tet campaign resulting in 30% sales growth compared to average monthly sales in 2022. - Led April Summer Campaign resulting in a 15% exceed in sales target for air conditioners.
Digital Channels Operating - Managed and kept track clients’ owned media channels (websites, fanpages, Instagram) perfomance indicators sush as reach, impression, view, traffic, time on site, … - Executed email marketing monthly to send media update to all clients. Increased open rate from 8% to 16%, click-to-open rate from 9% to 32% during the second half of 2021. - Implemented Facebook, Google, Zalo, LikedIn Ads campaigns with high budget (peak season managed maximum 1.5b VND per month) Achievements: + CR 24% from leads to qualified leads for The Manor Lao Cai (real estate project) + CR 3.4% from qualified leads to loans for Mcredit (Mcredit average CR in 2021 is 2.61%) - Audited clients' website technically and research SEO keyword by using Google Keyword Planner, Keyowoodtool.io,... Media Planning - Co-developed digital media plans, budget allocation for 60+ projects from clients (85% in real estate industry). Report & Analytics - Set up Google Tag Manager, Google Analytics,... to track and analyze the effectiveness of campaigns. - Collected and analyzed data from executing channels to make reports (excel, powerpoint) and adjust plans weekly. Project Collaboration - Worked with account managers to consult, solve problems arising during projects implementation - Worked with copywriter and designer to make high qualified ads cross channels - Mentored team members work well and on schedule, reached mentee happiness and enable them to work independently on projects later
- Researched and developed IMC plan for an e-commerce platform Chozoi.vn. - Executed the plan: • Created contents for Chozoi Fanpage • Built 2 landing pages for buyers and sellers of Chozoi • Set up and optimized Google Search and Display Ads