Crossville, Alabama, United States
Experienced and award winning successful entrepreneur with proven leadership abilities and a strong background in Media, Management and Finance. This includes generating over $500,000 in sales as a newspaper publisher and helping a Community College achieve a Top 5 ranking.
• Entrepreneur and founder of profitable start-up publication • Responsible for all marketing, social media content management, and advertising • Visualize, produce, and edit news articles, photographs, and advertising for print & online • Utilize content management system to maintain website (www.thesportsledger.com) • Optimize tactics to increase advertising, circulation, design, and profitability • Managed full-time staff, correspondents, HR, Accounts Receivable/Payable • Effective in making leadership decisions and fostering relationships with local businesses • Expanded by purchasing DeKalb Advertiser in January 2009 and after revamping operations sold for profit in October 2011
• Develop annual budget, planning calendar, and advertising and marketing plans • Proficient in computers and Adobe products for designing logos, signs, and banners • Content manager & project leader for website redesign of www.vantagebankal.com • Provide leadership for social media accounts: Facebook, Twitter and LinkedIn • Generated a 39% increase in new website visitors using Google Ads • Facebook growth results include a 292% post reach increase and 900% rise in likes • Installation of Google Analytics and Hootsuite to manage and track social media • Experience in analyzing performance reports, including Facebook Insights • Responsible for training employees on SecurLOCK Equip and Google Pay • Installed and setup computers, workstations, laptops, iPads and hardware devices • Trained on Home Equity Loans, Lines of Credit, & Advertising Compliance • Maintained positive relationships with customers and local businesses, while maintaining confidentiality of information
• Helped college achieve a No.4 ranking on the list of best Two-Year Colleges in Alabama • Promoted objectives, goals, and enrollment for main campus and five aviation locations • Official spokesperson and media contact for college and Alabama Aviation Centers • Provided leadership and direction for all marketing, communications, and social media • Established and improved social media sites to increase online presence • Helped spearhead redesign of website, digital employee newsletter, and class schedules • Decreased excessive spending and created manageable marketing budgets • Created a comprehensive marketing plan, while being active in overall strategic planning • Generated advertising tactics and strategies for print, TV, radio, and online • Produced press releases, news articles, success stories, photos, and announcements • Represented college as board member on the Enterprise Chamber of Commerce • Helped promote and enhance college mission and image by effectively building relationships with internal and external key constituent including students, parents, alumni, faculty, media and elected officials from 2014-2016
• Instruction of undergraduate photojournalism classes and research • Work with media relations and photography in the college athletic department • Serve as Graduate Advisor, Managing Editor and Photo Editor for award winning college news web site • Schedule, train, advise and manage all reporters and photographers