Greater London, England, United Kingdom
For over two decades, I’ve managed, scaled, and optimized media budgets at some of the world's largest media ecosystems—including CNN, BuzzFeed, WarnerMedia, and Ad.com. I've seen firsthand how legacy agency holding companies thrive on unnecessary operational complexity and opaque reporting. I founded ViVV Labs to completely redefine performance media execution for high-growth mid-market brands. We are an autonomous performance media agency. We don't rely on manual guesswork, bloated headcounts, or platform-default algorithms. Instead, we deploy our proprietary "Glass Box" Autonomous Engine to manage client media spend across Meta, Google, and TikTok with absolute mathematical precision. What we deliver for our client portfolios: 1. Algorithmic Asset Allocation: Merging fragmented data streams to uncover cross-channel conversion correlations that human managers miss. 2. Capital Efficiency: Identifying an average of 27% waste in legacy ad spend within the first 90 days. 3. Predictive Impact: Utilizing Integrated Impact Modeling (IIM) to de-risk high-growth budget scaling before capital is deployed. We have engineered record-breaking revenue systems up to $2M/month and negotiated enterprise deals with global giants like Unilever. At ViVV Labs, we are turning modern advertising complexity into our clients' ultimate unfair competitive advantage. Let's connect
After more than 20 years leading global media strategy for major networks, I know firsthand how legacy agency holding companies thrive on over-complicated execution and opaque reporting. Marketers are drowning in noise, and mid-market growth capital is routinely wasted on platform guessing games. I founded ViVV LABS to put strategic control and absolute mathematical precision back into media buying. We operate as a next-generation, autonomous performance media agency. Instead of relying on manual guesswork or bloated team structures, we leverage our proprietary "Glass Box" engine to optimize and deploy multi-channel ad budgets for high-growth portfolios. Key Mandates & Focus: Portfolio Capital Deployment: Directing end-to-end media strategy and budget allocation across Meta, Google, and TikTok for ambitious mid-market enterprises. Algorithmic Asset Allocation: Utilizing our internal engine to uncover cross-channel conversion correlations, increasing operational scaling velocity by 3.9x compared to traditional manual agency models. Capital Efficiency: Deploying Integrated Impact Modeling (IIM) to identify and eliminate an average of 27% waste in legacy ad spend within the first 90 days of takeover. We built ViVV LABS on a single, uncompromising belief: performance marketing should be mathematically optimized, entirely transparent, and ruthlessly focused on predictable business scale.
Starting in an advisory and board position, I transitioned to become the full-time Chief Marketing Officer. I worked closely with the product team to ensure product-led marketing growth while executing a successful marketing strategy for organic growth. This involved leveraging social media, events, PR, Discord, Twitch, and content. I managed a global marketing strategy across Asia, North America, and Europe with a limited budget, a small in-house team, and B2B partnerships.
In this role, I collaborated closely with the product team to drive product-led growth through targeted marketing initiatives. This involved raising seed round funds, building the brand, and driving customer acquisition through data-driven campaigns across all media platforms. I built and managed a high-performing marketing team that focused on leveraging the product's strengths to attract and retain customers. This included overseeing social media, content, affiliates, and paid media strategies. Additionally, I hired and collaborated with our social media agency, working closely with their planning, buying, and creative teams to ensure alignment with our product-led growth goals.
As Senior Digital Commercial Director at CNNIC, I led a team of 11 Digital Directors focused on driving digital sales and revenue for Great Big Story and CNN worldwide (outside of the USA). Collaborating closely with the product team, we ensured the successful quarterly launch of new digital products across the globe. My focus was on digital product execution, delivery, and revenue generation, working hand-in-hand with Marketing and Sales teams to provide optimal digital solutions that met client needs and exceeded revenue targets.
BuzzFeed collaborates with brands and agencies in EMEA to create engaging native video and post ads, connecting them with their consumers through effective communication. Our approach is community-centric, offering entertaining and effective content that sparks conversations.