Orange Beach, Alabama, United States
As an experienced executive, I have consistantly displayed the ability to exceed profitability objectives, uphold/expand brand standards, and facilitate market share growth throughout the term of my professional career. Having said that, the following attributes have been paramount to my success as an executive: • Ability to enter new environments and immediately produce results by implementing superior management practices that are easily adapted to meet the needs of various professional settings • Strong communication and leadership skills that incorporate extreme flexibility and the experience needed to adjust to rapidly changing schedules, frequently shifting priorities, and high pressure environments • Tremendous experience establishing and cultivating critical relationships with key executives, field management, sales personnel, retailers, and wholesalers • Proven ability to develop thorough marketing plans utilizing multiple media formats to target segmented consumer groups yielding highly effective brand engagement and maximum consumer impressions • Extensive professional history building and leading dynamic management teams, demonstrating the capacity to improve performance by implementing advanced skill set development programs
Primary responsibilities included national and regional chain trade channel development. Achieved sales objectives at retail by effectively managing a division of chain personnel including Territory Managers, Sales Representatives, Merchandisers, and DSD Pricing Coordinators. Maintained and developed brands (wine, craft beer, and spirits) in regional retail outlets by securing product authorizations, establishing quantity deals, and constructing pricing calendars. Secondary responsibilities include spirits portfolio development, brand acquisitions, and direct sales to the Alcohol Beverage Control Board. • Created shelving schematics and directed category management initiatives • Managed product inventories and supervised DI/Stateside purchasing
Responsible for managing and developing a diverse team of territory managers statewide in order to achieve sales objectives. Conduct monthly sales meetings with personnel to ensure seamless implementation of supplier programming and national initiatives. Prepare and deliver monthly, quarterly, and annual business reviews with internal and external executives. Manage shipments, inventory, and new product listings with the Alcohol Beverage Control Board. Utilize numerous software programs to develop sales forecasts, target distribution opportunities, analyze competitive data, and determine market trends. • Effectively manage state budgets and supplier invoicing • Conduct employee evaluations and skill set development initiatives • OPEC Chairman (national council for improvement of operational processes)
Executed all aspects of an annual sales plan for a network of five major distributors. Developed and implemented programming for a portfolio comprised of numerous market leading brands in the on and off-premise channels. Created price structures and deal sets on a quarterly and annual basis. Assembled and delivered extensive presentations to internal and external executives, field management, and sales personnel. Developed and employed distributor accountability systems to monitor brand standards/directives and execution at the retail level. • Recipient of the American Region “Execution Excellence” Award • Developed and implemented incentive programs for distributor management and sales personnel • Accredited category trainer for all segments of the spirits industry