Twin Falls, Idaho, United States
I help businesses and teams grow revenue by turning strategy into execution. For more than 15 years, I’ve worked at the intersection of relationship-driven sales and performance marketing, helping organizations navigate evolving media landscapes and build sustainable growth across broadcast, streaming, and digital ecosystems. My experience spans OTT/CTV, programmatic video and display, paid search, SEO strategy, social media advertising, and audience targeting solutions. I have supported both the front-end consultative sales process and the backend execution of campaigns — including targeting architecture, attribution analysis, performance optimization, and executive-level reporting. As a Digital Sales Manager overseeing two markets, I focused on developing people as much as revenue. I built structured training systems, strengthened agency partnerships, and helped teams transition toward data-driven selling in increasingly competitive environments. Outside of media, I founded Low’s Martial Arts Academy, where leadership development, accountability, and community impact are core principles. Building and operating a business has reinforced my belief that long-term relationships, trust, and disciplined execution are the foundation of success in any industry. I am drawn to environments focused on growth, innovation, and measurable outcomes — where strategy matters, collaboration is valued, and teams are empowered to perform at a high level.
Licensed Health & Life Insurance Agent serving individuals, families, and small businesses throughout Idaho. Specializing in health insurance, ACA Marketplace plans, life insurance, supplemental coverage, and Medicare solutions. Dedicated to helping clients understand their options and select coverage that fits their needs and budget.
I help local and regional businesses grow through high-impact broadcast television and full-funnel digital marketing strategies. At Idaho News 6 and KSAW, I build custom marketing plans that reach audiences across linear TV, streaming (OTT/CTV), targeted display, social, video, and search — aligned to each client’s goals and customer journey. My role includes developing CNAs, identifying growth opportunities, optimizing campaigns, and driving measurable results for partners in the Twin Falls and Boise markets. With 12+ years of experience in broadcast and digital sales leadership — including transforming underperforming teams and exceeding aggressive revenue goals — I bring a relationship-based, solution-focused approach rooted in the principles of Zig Ziglar and world-class sales coaching.
My father started teaching me martial arts at the age of 5. My first memories are of standing in a corner throwing hundreds of reverse punches. In 1989 at the age of 13 I received my 1st degree black belt in Tang-Soo-Do. Under the US Tang Soo Do Moo Duk Kwan federation. Shortly after that in 1990 I received my instructor certification. I taught at Magic Valley Tang-Soo-Do in Twin Falls Idaho for the next 2 years. In 1992 I tested for my second degree black belt and continued to teach and train. For the next 3 years I competed in martial arts tournaments at the national level and gained several titles in both forms and fighting. In 1998 I tested for my third degree black belt under Northwest Tang Soo Do federation. In 2015 I tested for 4th Degree Master. As the Master Instructor of Low’s Martial Arts Academy I lead a very successful school of amazing martial artists. It is such a pleasure to to see the student black belts in my Dojang grow to become amazing human beings and leaders in our community.
Directed digital revenue strategy and performance marketing execution across two television markets, leading the transition toward data-driven selling and integrated advertising solutions across OTT/CTV, programmatic, search marketing, and social media platforms. Partnered with account executives, agencies, and business owners to architect full-funnel campaigns aligned with measurable growth objectives while strengthening agency relationships and expanding digital market share. Key Contributions: Led multi-year digital revenue growth through structured sales training, strategy development, and performance accountability. Partnered on complex advertiser campaigns integrating CTV, programmatic video/display, SEM, retargeting, and paid social solutions. Built standardized Customer Needs Assessment frameworks improving discovery, proposal strategy, and campaign alignment. Served as primary digital strategist for high-value accounts and agency partners. Directed campaign workflow from proposal through execution including targeting architecture, vendor coordination, pacing oversight, optimization triggers, and post-campaign analytics. Delivered executive-level reporting translating CTR, VCR, engagement, and conversion data into actionable business outcomes. Strengthened collaboration across creative, traffic, research, finance, and production teams to ensure campaign delivery and performance accountability.
Managed a diversified portfolio of local and regional advertisers, partnering with business owners and agency clients to develop integrated advertising strategies designed to increase revenue, market share, and customer acquisition. Served as a consultative marketing advisor, conducting business discovery sessions to identify growth opportunities and aligning media investment with measurable performance objectives across broadcast and emerging digital platforms. Key Contributions: Consistently exceeded revenue goals through strategic account development and new business acquisition across multiple industry verticals. Developed integrated advertising strategies combining broadcast television, digital targeting, promotional campaigns, and seasonal marketing initiatives. Negotiated advertising contracts, pricing structures, and campaign budgets aligned with client objectives and station revenue goals. Led campaign planning from concept through execution, coordinating creative production, media placement, and cross-department workflow. Built long-term partnerships with business owners, agencies, and decision-makers through consultative selling and performance accountability. Presented campaign performance insights and optimization recommendations based on market trends and client KPIs. Supported product launches and promotional initiatives through presentations, demonstrations, and strategic planning sessions.
Delivered security and risk management support within commercial facilities, ensuring personnel safety, asset protection, and operational continuity. Managed access control, emergency response coordination, and incident investigations requiring rapid decision-making and strong situational judgment. Developed advanced communication and conflict resolution skills through direct interaction with employees, visitors, and law enforcement personnel while maintaining order in high-pressure environments. Recognized for professionalism, reliability, and clear incident reporting supporting organizational accountability and safety compliance.