San Diego Metropolitan Area
The best sports media businesses aren't built around content. They're built around people. I've spent 17+ years proving that thesis from every angle - OEM manufacturer, boutique agency, national media, M&A advisory, and now as an operator building the next generation of direct-to-consumer platforms for coaches and talent at Range Sports. My career has been a deliberate progression across every side of the industry: At Fujikura, I learned how products get built and how brands earn credibility with TOUR players and retailers. At Golfweek and USA Today Sports, I learned how media companies scale — taking one vertical from $3M to $15M+ in revenue and integrating an acquisition into a global portfolio. At Keen Consulting, I worked on $50M+ in M&A transactions and built brand and commerce strategies for clients across multiple industries. At 8AM Golf, I rebuilt Short Game Chef into one of the most respected DTC golf instruction platforms in the industry — 60% revenue growth, 30,000 email subscribers, a profitable live event series from day one, and a 275K+ social audience. I built Bombers Club into the #1 social channel in the entire 8AM ecosystem across YouTube and Meta. Now at Range Sports, I'm doing what I've always believed was the next frontier: building scalable, talent-driven DTC platforms where coaches and creators own their audience, their IP, and their revenue. If you're a coach, talent, or brand trying to figure out how to build something real in the direct-to-consumer space — Let's talk.
Leading direct-to-consumer platform strategy and operations across Range Sports' talent roster. Building the infrastructure, partnerships, and revenue architecture that turns coaches and instructors into scalable media and commerce businesses.
• Rebuilt Short Game Chef (SGC) into one of the most respected DTC golf instruction platforms in the industry — driving 60% revenue growth, launching a profitable live event series from day one, and growing an email database from 0 to 30,000 subscribers • Built Bombers Club into the #1 social channel in the entire 8AM ecosystem across YouTube and Meta — 275K+ combined social audience through organic content strategy alone • Developed 8AM's content-to-commerce blueprint — a repeatable model connecting talent, content, and subscriber revenue across 150+ accounts • Generated sponsorship revenue with Titleist, Johnnie-O, Foresight Sports, TRUE Linkswear, KBS, and Uscreen • Identified the alternative buyer that became the catalyst for closing the GolfLogix acquisition — direct contribution to 8AM's M&A outcome
Boutique consultancy specializing in media, brand, and commerce strategy. Advised clients across golf, sports, and entertainment on growth, partnerships, and M&A. • Supported $50M+ in M&A transactions as strategic advisor and deal facilitator • Clients included USA Today Sports, Arccos, and GameGolf • Built and managed a six-person team delivering strategy and execution across brand identity, global marketing, and content monetization
• Recruited post-Golfweek acquisition to develop long-term golf strategies and attract new national brand partners for USA Today Sports • Reported directly to VP of Sports, implementing a new vertical strategy across the golf category and scaling annual revenue from $3M to $15M+ • Built multi-year partnerships with global brands while integrating Golfweek into the larger USA Today Sports portfolio • Gained enterprise-level experience in scaling content and sponsorship strategies inside a global, legacy media company
• Recruited to lead revenue growth, P&L management, and long-term sales strategy for Golfweek following OEM success at Fujikura • Secured record-breaking partnerships with Oakley, Skechers, Ogio, and SuperStroke in first year, leading to promotion to West Coast Director • Drove $450K+ in new business revenue with Adidas, Ping, Nike, and TaylorMade through integrated multimedia sponsorship plans • Increased monthly unique visitors from 6M to 45M by aligning content development strategies with advertising and distribution partnerships • Built key relationships that positioned Golfweek for future acquisition and integration into USA Today Sports