Detroit, Michigan, United States
• Lead statewide strategic marketing initiatives to expand SBA’s brand and drive entrepreneurship; • Partner with chambers, financial institutions and government leaders to align SBA with local economic development strategies; • Spearhead digital campaigns and speaking engagements that increase visibility and strengthen the SBA’s mission.
Strategically placed social media to optimize viewership and increase recognition & opportunities.
• Directed $1.5M integrated marketing strategy, achieving three ballot measure victories and a 300,000+ ridership increase; • Managed a team of 20 employees/vendors, delivering an integrated transit rebrand campaign; • Forged partnerships with 76 municipalities, boosting community engagement and trust; • Produced content across the web, PR, social, streaming and 350+ real-time digital screens, expanding engagement.
• Increased youth workforce enrollment by 33% through digital outreach and nonprofit partnerships; • Partnered with employment agencies and nonprofits to align workforce development with business needs; • Designed executive reports and virtual training programs to scale impact.
• Advised small businesses and nonprofits on brand positioning, digital content and campaign performance; • Produced storytelling campaigns and digital visuals that strengthened customer engagement and ROI.