Brandi McMahan

Creative professional- web | photography | creative writing

Kill Devil Hills, North Carolina, United States

About

Upon graduation from Old Dominion University in 1995, I began working for an internet firm where my interest in Computing and the Internet began. With several years in office administration, my proficiency with the Microsoft suite of applications grew substantially. Years later when an opportunity to move into a teaching position for a local technical training school presented itself, I took the challenge. Public speaking and the ability to educate others was a natural skill I did not know I possessed. For over 10 years I taught a variety of technical courses ranging from Microsoft Office applications to graphic and web design. Teaching meant learning, and I learned not only a broad range of topics from the course material I taught, but from the people I taught as well. Students from various jobs, industries and backgrounds offered their gratitude as they left having learned vital skills that would make for a more productive work day or even career change. From the many courses I taught, it was web design that caught my interest the most. With a desire to learn more about the Web industry I transitioned to a new field taking a position as an Account Manager with a Web Development company. I was quickly promoted to Senior Account Manager and later Director of Web Consulting. Eventually I decided to start my own web design business in order to put my creative talents to work, also allowing me the opportunity to work one on one with small business owners helping them establish their online business presence. While doing contract work as a Social Media specialist for my previous employer, Web Teks, I was offered an opportunity to work directly for the City of Chesapeake managing the Conference Center’s website, social media and several IT projects. After three years, management of the center was assumed by a private company, VenuWorks who recruited me into a new role as their Media and Communications Coordinator.

Experience

  • Marketing Coordinator at Beach Realty & Construction
    Nov 2021 - Present · 4 yrs 8 mos

    Content creator for social media, email newsletters, blogs, and the like thus showing off the beauty of the Outer Banks and the large variety of options for lodging in our vacation homes from Carova 4x4 down to South Nags Head!

  • Owner at Web Overture
    Oct 2007 - Present · 18 yrs 9 mos

    • Consult with business owners on developing a professional web presence • Design, build, write and edit site content (copy and images) promoting client's vision, and their product while adhering to Search Engine Optimization guidelines • Assist with securing Domain Names, Hosting, E-mail accounts and other online business components like shopping carts, blogs, newsletters, etc. Visit www.weboverture.com for portfolio of websites designed and built by yours truly.

  • Book Author at Self Published Author
    Nov 2016 - Present · 9 yrs 8 mos

    Just published my first children's book and I'm working on my next.

  • Chesapeake Conference Center (Chesapeake, VA)
    • Media and Communications Coordinator
      Apr 2014 - Jun 2016 · 2 yrs 3 mos

      Email Admin: Implemented Google Apps for Work in order to provide an email and collaboration solution for Chesapeake Conference Center staff. Setup email accounts, lists and aliases on the @chesapeakeconference.com domain and then installed the Google App Synch tool allowing Outlook integration (hallelujah!) Web Master: After managing the existing website utilizing the Elcom CMS platform it was time for an upgrade to both front-end and back-end. First I transformed the logo from the old black and tan to a trustworthy blue and then implemented a new fresh look playing on the “It All Happens Here” tagline with images that evoke positive emotion in the viewer. Unless they don’t like success or hugs. Keeping our limited budget in mind, I built the site on the WordPress platform and moved hosting providers offering huge savings. The new site uses a Google friendly responsive theme and several time saving widgets allowing for ease of upkeep and expandability. Social Media and Email Marketing: Produce copy, graphics, photos and video to increase followers and engagement for Facebook, Twitter, LinkedIn, Pinterest, Instagram, YouTube and Google + and eNewsletter subscribers. Manage subscriber database ensuring procurement of email addresses via opt-in sign up forms on web and social media, text to sign-up campaigns, exports from website contact form submissions, etc. Also used the Survey and Event Spot tools by Constant Contact. Print Marketing and Collateral: From flyers to rack cards, business cards to billboards, magazine ads to banners, posters to outdoor signage, feather flags to table cloths; if it can be printed on I have designed it. I also designed and coordinated production of our trade show booth including a digital presentation, vertical banners, flyers, feather flags and promotional swag items. IT Support: With my background in technical training and desktop support, I am the “go to gal” for all things technical. From assisting co-workers with docum

    • Client Technologies Analyst
      Jul 2011 - Apr 2014 · 2 yrs 10 mos

      • Setup and managed Social Media sites, website and eNewsletter • Attended weekly DIT meetings to relay IT project updates to the center • Assumed support for two additional city departments as POC for DIT • Lead for developing city wide instructional training for Microsoft Office 2007, 2010 and 2013

  • Director of Web Consulting at Web Teks, Inc.
    Nov 2005 - Nov 2010 · 5 yrs 1 mo

    • Worked with clients and production team to ensure project milestones were met on time by coordinating retrieval and delivery of necessary project elements and feedback • Managed multiple accounts for various high end web based projects such as LifeNet Health TowneBank and Dollar Tree • Managed content for client websites • Demonstrate products and solutions while presenting custom solutions • Tested web applications prior to beta release • Trained clients on using products • Developed new processes, policies and procedures for division • Recruited, hired, trained and managed new staff