Germany
I help companies grow through clear brand strategies and measurable marketing execution. My consulting focus areas: - Brand Strategy & Positioning – define a distinct role in the market and create relevance. - Marketing Effectiveness – improve ROI with KPI frameworks, media mix modeling, and performance systems. - Digital Transformation – build scalable marketing structures and enable teams to adapt to change. - Go-to-Market Campaigns – connect creativity with data-driven execution to achieve impact. Clients value my ability to combine strategic depth with hands-on implementation – ensuring that marketing doesn’t just look good on paper, but drives real business results.
As Marketing Director Germany, I’m building and shaping the Omaze brand in the German market, working at the intersection of brand, performance, and storytelling. What excites me most is the opportunity to help define a new category – combining entertainment, aspiration, and social impact. My focus is on clear positioning, strong creative work, and making TV, digital, and social channels work together to drive growth.
Strategic consulting for companies in mobility, real estate, and digital platforms. Focus on brand positioning, go-to-market strategies, KPI frameworks, and media efficiency. Supporting organizations in bridging long-term brand building with short-term performance growth.
Through my motorcycle blog kettenritzel.cc and the TwinSpark Motorcycle Podcast, I explore the world of custom bikes, gasoline culture, and the people who live it. With Kurvenkultur Media, I extend this storytelling into collaborations with brands across the motorcycle and mobility space—combining content creation, podcasting, events, and brand strategy with deep industry insight. Impact: Built a highly engaged platform and community presence. Collaborations include BMW Motorrad, Royal Enfield, NIU, Vespa, Cardo and many more.
Leading offline and integrated media strategy across TV, CTV, Radio, Print, and OOH, with a strong focus on upper-funnel impact, media investments, and demand generation. Responsible for media planning, measurement frameworks, and agency management, in close collaboration with performance, creative, and data teams.
• Led a team of 16 across Brand Activation, Performance Marketing, Content & Social Media • Managed multi-million euro budget and Marketing Mix Modeling initiatives • Co-developed a 3-year market share growth strategy • Built a unified B2C KPI framework to optimize marketing efficiency Impact: Improved channel efficiency through data-driven budget allocation and ROI optimization.