Patrick Edens

Patrick Edens, CEO at Brand Experience

Spain

About

With a foundation in Interaction Design (UI/UX) and Multimedia Design after graduating in 1999, I started my career focused on creating digital experiences. Over time, my role evolved from designer to strategist, concept developer, and business leader — driven by a continuous interest in how ideas become successful products, brands, and organizations. Today, I specialize in concept development and interaction design, translating complex challenges into clear, scalable solutions. My approach combines creativity, technology, and commercial thinking, ensuring that concepts are not only innovative, but also practical and results-driven. I believe strong execution starts with strong thinking, and that clarity in concept is the foundation of sustainable growth. As the founder and owner of BRNDXP, a marketing, branding, and digital development agency, I lead multidisciplinary teams across three locations. Together, we help organizations build, position, and grow their brands through strategy, design, and digital innovation. My role is to set direction, challenge assumptions, and create an environment where talented people can perform at their best while delivering measurable value to clients. Over the past two decades, I have worked with companies across different industries and international markets, guiding projects from early-stage ideas to fully realized solutions. This experience has shaped my leadership style: pragmatic, hands-on when needed, and always focused on long-term impact rather than short-term wins. Entrepreneurship, to me, is about responsibility — taking ownership of outcomes, making decisions under uncertainty, and continuously adapting to change. It is also about building strong teams, empowering people, and turning ideas into sustainable business results.

Experience

  • CEO at Brand Experience
    Sep 2024 - Present · 1 yr 10 mos

  • Creatief directeur at Brand Experience BV
    Jan 2014 - Sep 2024 · 10 yrs 9 mos

  • Dutch Grafix (4 yrs)
    • CEO
      Jan 2010 - Dec 2013 · 4 yrs

      http://www.dutch-grafix.nl

    • CEO
      Jan 2010 - Jan 2010 · 1 mo

      coming soon

  • CEO, sales director at Time2act
    Jun 2007 - Jan 2010 · 2 yrs 8 mos

    Responsable for sales, account management and product-hunting

  • CEO Thinc1st (7 yrs 9 mos)
    • Director
      Jun 2002 - Jan 2010 · 7 yrs 8 mos

      http://www.thinc1st.com/dorptest

    • CEO
      May 2002 - Jan 2010 · 7 yrs 9 mos

      CEO of Thinc1st, creative director and sales director.