Brad Simmons

GM | CMO | Advisor | Investor | Figure | SoFi | Experian | Fintech | Defi/Web3 | Blockchain

Austin, Texas, United States

About

Entrepreneurial, Customer centric and Data driven GM, CMO, COO and Advisor with a passion for developing Brands, Driving Revenue, Customer Acquisition and User Engagement. Experience in Scaling and driving growth across any vertical with a Brand, Digital and Product Development mindset. Proven track record in business management, positioning and core marketing principles for D2C, B2C and B2B businesses to accelerate growth. Successful track record of building large scale online Consumer and B2B products and developing and scaling SaaS offerings by executing strategies for Online/Offline, Content and Brand Marketing strategies. Accomplishments: • $300M+ revenue per year, 400k+ customer acquisitions a month for FreeCreditReport.com. • Founded and Launched Creditchecktotal.com, an Experian product that is $30M+ in annual revenue. • Founding product, growth and marketing executive for ProtectMyId.com selected by Target and other Fortune 500 companies to protect 110M+ users from Identity Theft. • Acquired 1M+ new customers per year and drove over 13M unique visitors per month leading Peoplesmart.com Marketing and Business development efforts. • Took nascent B2B product and marketing department and improved sign ups from 1.2k to 25k a month and improved revenue pipeline by 3X. • Lead an award winning global re-brand of Fuze and re-positioned the company in the marketplace to where an acquiring company adopted the Fuze brand. • Built and scaled a world class marketing team at SoFi to achieve 4x growth in Brand awareness and customers and loan volume over two years. • Built the Figure Brand and Channel Marketing from ground up across both D2C and B2B to multi Unicorn status and profitability. Specialties: COO General Manager CMO Chief Marketing Officer Brand Development, Growth Marketing, Content Marketing, Public Relations, New Customer Acquisition, Conversion Rate Optimization, Performance Marketing, Marketing Automation, Business Development, Lifecycle Marketing, Direct Response Marketing, Programmatic Marketing, Co-Marketing, Partner Marketing, Product Marketing, Media Buying (TV/Radio/Digital), Direct Mail Marketing

Experience

  • General Manager at Roamly
    Oct 2024 - Present · 1 yr 9 mos

    Roamly is a leading provider of innovative, specialty insurance solutions purpose-built for the modern mobility and marketplace travel economy. As a Lloyd’s Coverholder and AI-first insurance innovator, Roamly delivers a robust platform, deep carrier partnerships, and an expanding ecosystem that empowers consumers, professional fleet owners, and marketplaces to unlock new revenue streams while reducing risk. Our technology harnesses AI, advanced automation, and embedded distribution to power tailored coverages for recreational vehicles, carsharing, and other emerging mobility models—covering everything from underwriting and claims to compliance, data analytics, and real-time risk management. Serving customers across North America, Roamly has rapidly grown into a trusted partner for marketplaces and mobility operators, including industry-leading launch customers. Recognized for innovation and operational excellence, Roamly is committed to delivering products that meet the unique needs of specialized vehicle owners and operators, while continuously evolving to meet the demands of a rapidly changing mobility landscape. Headquartered in Austin, Texas, with a second headquarters in Aventura, Florida, Roamly operates across North America and Europe.

  • Founder at Brand Response
    Nov 2022 - Present · 3 yrs 8 mos

    Working on interesting projects in Fintech, Web3 and Blockchain. Fractional and Advisory.

  • Head of Marketing at Nav Technologies, Inc.
    Nov 2023 - Nov 2024 · 1 yr 1 mo

    Lead all things Marketing at Nav. Empowering Small Businesses to build credit, see their credit and accelerate their path to funding with over 160+ funding options. Nav is the largest financial health platform for small businesses.

  • Figure (3 yrs 11 mos)
    • Chief Marketing Officer
      Jan 2019 - Nov 2022 · 3 yrs 11 mos

      Lead all things Marketing at Figure D2C, B2C and B2B. Scaled loan originations from $500M a year to $3.5B. Launched two B2B business verticals and was GM of one for a year! Fun times!

    • GM Figure Equity Solutions
      Dec 2020 - Nov 2021 · 1 yr

      Launched and lead go to market for our Cap Table Management and Fundraising platform for private companies. Personally signed up the first 35 companies and built out the Growth and Operations teams to scale the business. +1,000 private companies on the platform!

  • CMO Advisor Council at Y Combinator
    Aug 2017 - Aug 2020 · 3 yrs 1 mo