Avon Lake, Ohio, United States
I direct companies on where to play and how to win. I am a Strategic Product Marketing and Business Development Leader focused on high involvement technical solutions in the energy storage, advanced battery and engineered products industries. I develop and execute strategically focused marketing efforts, successful new product and platform launches, build strong brands, and optimize the sales and marketing organization. I bring a wealth of experience from world-class to start-up companies to solve business challenges and bring forth strategic and tactical solutions for growth. Expertise includes: • Advanced Battery Solutions / Renewable Energy / Electrification • Technical, High Involvement Products and Solutions • Durable Goods/ Hardlines (Consumer and Professional) • Consulting • Consumer Packaged Goods Contact Information: 216-287-5659; [email protected]
Project Consultant work in a variety of strategic marketing and business development best practices for companies $2MM to $200MM. • Engagement specialties include Marketing Plan Development, Business Plan Development, Product Analysis and Positioning, Competitive Analysis, New Product Development and Segmentation. • Focused on Advanced Energy, Battery, and Electrification industries.
Set strategic direction and brand development, led product marketing and sales activities for advanced technology battery systems - Beckett Energy Systems. • Conducted strategic review and analyzed emerging electrical power and energy storage markets in order to position the company into seven profitable, niche primary power and storage segments. • Created product roadmap and led development efforts for large format lithium-ion battery modules and battery management systems. • Developed global brand identity and standards for division. Executed all elements including logo, web design and content, digital and traditional communications, sales materials and 6-8 annual tradeshow platform and programs. • Led sales efforts from inception to $500K annually within four years, including opening European distribution. Developed annual marketing plan and analytics for lead generation, customer acquisition and retention, profitability, product development, and cross functional management.
Established a product management based marketing organization focused on growth. P&L responsibility, Member of senior leadership management team, and Oatey Supply Chain Board of Directors. 7 direct reports with 26 total staff including customer service. • Created organization to support 15 product categories, 7000 SKUs. Utilized product strategy roadmaps to prioritize efforts. Resulted in number one or two share position in the majority of categories participated in. • Developed and executed Brand strategy and positioning for the Oatey portfolio of brands resulting in 5-10% price premiums vs. competitive products. • Integrated sales, marketing and customer service functions after $100MM acquisition.
Provided Fortune 500 clients with customized, results-focused solutions to maximize the effectiveness of their marketing resources. Client engagement owner typically the CMO or VP Marketing. • Developed a Strategic Marketing Planning System (MAPS) for a Fortune 200 firm. Designed and piloted process with 7 global marketing teams. • Led 7 engagements for external agency search partnerships, average annual spend of $12MM per engagement. • Received an average score of 4.5 (out of 5) in client evaluations as lead consultant. Responsible for both selling and executing consulting services.
P&L responsibility for $60MM+ ambulatory and bath safety product lines. • Developed and executed largest marketing initiative resulting in 59% increase in sales • Turned around $2MM loss retail business through repositioning, repackaging and targeting large pharmacy customers – gained placement in 1000 Wal*Mart stores