Sacramento, California, United States
There is a real opportunity in American healthcare to deliver higher-value care at materially lower cost, if the delivery model is designed correctly. That idea has shaped my career. I currently serve as CEO of Northern California PET Imaging Center (NCPIC), a Nationally recognized expert PET/CT imaging organization focused on oncology, neurology, urology, and research. Our work is centered on a simple, advanced imaging should be more accessible, efficient, affordable, without compromising clinical quality. My path into healthcare was not traditional. I began my career in 1998 as part of the Siemens Graduate Sales Training Program in New Jersey. Coming from a non-clinical background, healthcare was initially foreign to me. But that early experience gave me a strong foundation in radiology, technology, operational discipline, and the realities of how healthcare is actually delivered. I later returned to California and worked with Siemens with major Northern California systems including Stanford, Sutter, CHOMP and later was recruited to CTI Molecular as part of a company global growth phase which led to a public offering and future Siemens Medical acquisition in 2004. CTI Molecular Imaging, one of the pioneering companies behind PET/CT commercialization. That experience changed the trajectory of my career and it was where diagnostic imaging and ambulatory healthcare truly “clicked” for me. That perspective ultimately inspired me to create and scale a radiology company in Los Angeles County - serving the Medicare / Medi-Cal population - one of the most underserved and economically challenging segments in healthcare. Over time, the organization completed approximately 250,000 exams and was ultimately acquired in 2023 by a publicly traded operator. That chapter taught me some of the most important lessons of my career: the greatest challenges in healthcare are often not a lack of innovation, but a failure to link cost, access, reimbursement, incentives, and delivery design. My work today is focused on: • Healthcare economics • Radiology and molecular imaging • Ambulatory and outpatient strategy • Pricing transparency and site-of-care optimization • Employer-provider contracting / Direct Care • Policy and reimbursement reform I’m particularly interested in models that prove clinical excellence, affordability, and access can coexist, and in building organizations that challenge the assumption that higher-cost care is inherently better care.
Lead strategy, operations, growth, and market positioning for a nationally recognized outpatient PET/CT imaging organization focused on expanding access, affordability, and innovation across oncology, neurology, urology, and clinical research. NCPIC’s mission is centered on access, innovation, affordability, and clinical excellence, with a focus on delivering advanced molecular imaging in a more efficient and economically sustainable outpatient setting. Focus Areas: • PET/CT access and physician network development • Outpatient and ambulatory imaging strategy • Pricing transparency and site-of-care value • Advanced imaging technology adoption • Clinical research collaboration • Employer and payer-facing affordability strategy • Market development and healthcare education Highlights: • Leading a period of technology modernization, market repositioning, and growth strategy execution • Expanding NCPIC’s role as a regional and national voice in PET/CT access and outpatient imaging economics • Supporting innovation in molecular imaging, advanced tracers, and community-based care delivery • Developing affordability and Direct Care strategies tied to advanced outpatient imaging
Founded and scaled a radiology organization focused on serving Medicare, Medi-Cal, and underserved patient populations across Los Angeles County. Built the company around a core thesis: high-quality outpatient imaging can be delivered more efficiently, more affordably, and with stronger access than many traditional care settings. Highlights: • Grew the organization into a high-volume outpatient imaging platform • Completed approximately 250,000 imaging exams • Built operations in one of the most economically challenging reimbursement environments in U.S. healthcare • Developed deep expertise in public payer strategy, ambulatory care economics, radiology operations, and access-driven delivery models • Successfully led the organization through growth and eventual acquisition by a publicly traded operator in 2023 • Technology introduced to market: PET/CT, Artificial Intelligence, EMR Interoperability, Wide-MRI, 3D Tomography Mammograms, more. • LA Business Journal - CEO of the Year 2014, Healthcare Company of the Year Finalist (2013-2017). Core Items Developed: • Healthcare access strategy • Reimbursement and policy fluency • Radiology operations and scaling • Cost structure and outpatient delivery model design • Leadership in complex and constrained environments • Brand Development, Strategy, AI Innovation, Radiology Technology. • Mergers and Acquisition Note: Company was purchased by RDNT in 2023
CTI Molecular Imaging 2002 – [Add End Year] Joined CTI during the early commercialization of PET/CT, gaining exposure to one of the most important technology shifts in modern imaging. Worked at the intersection of: • molecular imaging technology • radiopharmaceuticals • clinical workflow • oncology / neurology imaging • hospital and outpatient operations This period was foundational in shaping my understanding of how innovation enters the healthcare system — and where cost, access, and operational barriers often emerge. Highlights: • Supported adoption of early PET/CT technologies • Worked with leading health systems and imaging stakeholders • Developed deep fluency in the relationship between technology, patient care, and economics • Experienced CTI’s IPO / strategic growth period and eventual acquisition by Siemens
Siemens Medical Solutions 1998 – 2002 Began my healthcare career through Siemens’ Graduate Sales Training Program, building a strong foundation in: • imaging technology • clinical application • healthcare operations • account strategy • sales and execution discipline Covered major Northern California institutions including Stanford, Sutter, CHOMP, and Salinas Valley Memorial Hospital, John Muir, gaining early exposure to the complexities of health system operations and technology adoption.
Participant in a Germany inspired "Graduate Sales Training Program" teaching recent college graduates about the radiology industry with focused training in sales, marketing, equipment physics and clinical applications. Based in Iselin, New Jersey & Raleigh, North Carolina with key Clinical training performed at UNC Chapel Hill.