San Francisco Bay Area
I help enterprise brands turn complex customer data into personalized experiences that drive measurable growth. I have spent my career at the intersection of sales, product, and client - turning ambiguity into clear plans that close, onboard fast, and expand. From pioneering mobile ad sales at Rocket Fuel to building the Merkle-Google alliance, I bring a builder mindset to every role. As North America Lead at Digital Alchemy, I’m focused on helping organizations unlock value from their martech investments — building smarter orchestration frameworks, optimizing CDPs, and accelerating personalization at scale. My background spans over 15 years across digital marketing, ad tech, and data strategy, including leadership roles at growth-stage startups and global consultancies. I’ve helped brands bridge the gap between marketing and technology — from retail media and customer data platforms to omnichannel engagement and automation. I’m especially passionate about simplifying complexity: turning disconnected systems, teams, and data into seamless experiences that work harder for the business and the customer. Areas of focus: • Customer Data Platforms (CDPs) and orchestration design • Personalization frameworks and automation strategy • Retail media and first-party data monetization • Partner ecosystem development and go-to-market alignment • Marketing maturity acceleration Always open to conversations about how brands can make their technology more human — and their customer experiences more intelligent.
• Leading U.S. expansion and partner ecosystem development for a 20-year martech consultancy specializing in customer experience, CDPs, personalization, and retail media • Adapting DA’s proven “Automation by Design” frameworks to North American market demands • Building GTM alignment with global partners • Supporting enterprise clients with CDP strategy, orchestration, and data maturity acceleration
• Spearheaded the growth of a new Enterprise Solutions Team, focusing on C-level engagement within Fortune 1000 clients. • Developed and executed SaaS and agency services offerings tailored to transform digital experiences and customer acquisition strategies. • Introduced a comprehensive account planning playbook, streamlining strategic growth across targeted accounts. • Partner with marketing organization to develop new account-based marketing program. • Led a BDR team to implement high quality prospect engagement improving lead generation outcomes.
• Serve as primary Merkle liaison and ambassador between Merkle and Google Ads, Marketing Platform (GMP) and Google Cloud (GCP). • Develop and execute annual channel sales and alliance strategy, as well as joint business plan. • Lead business development, establish and nurture relationships with Google partner leadership. • Develop new Merkle/Google joint solutions, including development of go-to-market strategy with cross-functional team. • Evangelize Merkle/Google Alliance through co-selling programs within respective field sales organizations. • Elevated Merkle to Google Premier Partner status.
• Managed and grew Sizmek’s largest platform customers (DSP, DMP, Ad serving) in the Tech and Life Sciences categories.
Joined Sizmek through the acquisition of Rocket Fuel.
• Lead RocketFuel’s west coast customer growth strategy practice across RocketFuel’s largest Retail, Finance, B2B and Travel accounts. o Led client QBRs and strategic recommendations to drive new revenue growth. o Coached sellers on platform pursuits and pricing strategy. o Developed DMP selling best practices playbook. • Lead partnership development between Rocket Fuel and IBM. o Established first DMP integration with IBM Universal Behavior Exchange (UBX). o Developed Rocket Fuel’s ‘Project Vela’ brand safety solution that leveraged IBM Watson ‘Discovery News’ tool, imbedding IBM AI into Rocket Fuel AI. • Supported PMM organization in creating go to market strategies.
• Served as emerging product evangelist, driving adoption of early-stage solutions, ushering them through a maturation process, becoming successful GA products. • Worked closely with Product Development team, insuring client needs were properly engineered into emerging solutions • Contributed to development and roll out of Rocket Fuel’s cross-device targeting and optimization technology. • Grew company-wide 2015 mobile revenue to $125M annually (33% of total). • Served as product expert for Rocket Fuel’s ProgrammaticTV and proprietary KeyChain solutions.
• As Rocket Fuel’s in-house mobile expert, pioneered new role for Rocket Fuel, focused on mobile developers, to explore Rocket Fuel’s venture into mobile app marketing. • Developed Rocket Fuel’s mobile app marketing sales GTM and support strategy. • Worked closely with Product Development, enhancing Rocket Fuel’s capabilities to match market demands. • Lead pursuit and close of Rocket Fuel’s first platform win