BRAD WATSON

UK & Ireland Wholesale Sales Manager | HUGO BOSS | Footwear & Accessories | Category Management, Wholesale Distribution & Commercial Leadership

United Kingdom

About

With over 10 years’ experience in wholesale sales and distribution, I am a UK & Ireland Wholesale Sales Manager at HUGO BOSS, leading footwear and accessories across men’s and women’s categories within both premium and commercial market segments. My role combines commercial leadership, category management, and wholesale distribution strategy, with responsibility for driving sales growth, optimizing go to market execution, and managing complex key account partnerships across the UK and Ireland. I operate at the intersection of product, merchandising, planning, and supply chain, ensuring aligned execution from seasonal line planning through to delivery and in market performance. I bring a strong understanding of branded footwear and accessories distribution, spanning lifestyle, sport influenced, and fashion led environments, with experience navigating both volume driven and selective distribution models. I am highly data driven, commercially pragmatic, and comfortable working within matrix organisations, collaborating closely with global and regional stakeholders to deliver sustainable growth. Known as a relationship focused leader, I build trusted partnerships internally and externally, balancing strategic thinking with a hands on, execution led approach. I am particularly motivated by roles within global brand environments where product, distribution, and commercial discipline must work in lockstep.

Experience