Menlo Park, California, United States
l have a successful track record of pioneering, architecting, managing, and executing a global corporate events strategy that drives results. My focus is built on accountability while partnering with executive teams and sales leadership to drive engagement and accelerate the sales cycle. I provide strategic leadership and creative planning while being a hands-on operational manager. My background spans all types of proprietary and third-party events as a director, producer, and exhibitor. These events include user executive forums, CABs, SKOs, roadshows, user conferences, and trade shows targeting CISOs, CIOs, IT Directors/Managers, Network engineers, Developers, investors, analysts, press, and employees. My latest projects have been focusing on seed investing in community banks, AI, ML, EV, and Ag startups while also acquiring agriculture land for future business and personal homesteading ventures. PROFILE •Visionary: Strategic event and field marketing professional with a successful history of building, managing and executing corporate events strategies •Collaboration: Partnering with executives, global sales, and field teams that focus on engaging customers and prospects, accelerating the sales cycle, and building the company brand •Lead Generation: Define and manage the flow process of accountability, nurturing, and inspection •Financial Management: Disciplined and organized approach to long-term and event-specific budgetary management tied to pipeline goals •Global View: Expertise as an exhibitor, sponsor, and producer in all key worldwide regions •Strategy: Comprehensive experience in strategic planning, demand generation, vendor management, agenda development, sponsorship sales, and production •Player-Coach: Business leader and hands-on operational manager of teams, employees, and stakeholders such as influencers, customers, prospects, partners, analysts, and press
•Advising executives on ways to develop their integrated global event strategy to drive results •Directing and producing proprietary events such as user conferences, SKOs, and roadshows •Designing and executing presence at 3rd party events via booth and co-located programs •Implementing best practices across the entire spectrum of global corporate events + •Small time see investor in AI, ML, Financial, EV, and Ag startups •Acquiring agriculture land for personal homesteading and business opportunities
•Successfully led, directed, and produced the first US annual user conference with a 3-month lead time, 400+ attendees and 12 sponsors with major pipeline results for Americas sales •Created, directed, and produced the first annual user conference in Europe within 4 months with 500+ attendees and 8 sponsors with major pipeline results for EMEA sales •Produced and directed the largest SKO in company history with over 400 attendees •Managed remote global teams, agency, and suppliers from a strategic and operations role
•Strategically built a turnkey global lead gen program with sales, operations, and finance •Executed all corporate, field, and partner event programs that focused on driving pipeline •Responsible for identification, integration, and execution of 24+ events each quarter from sourcing, contracting, execution, financial management, and reporting •Created, built, and co-produced European partner summits and global SKOs
•Executed the Americas events and field marketing plans that was directly responsible for assisting in revenue growth from $600M in FY13 to over $725M in FY14 •Annually program managed, researched, and executed 100+ annual local and regional events in the US, Canada, and Latin America driving 45% of all leads into SFDC •Managed a 4 person team that includes 2 Event & Field Marketing Specialists, a Latin America Field Marketing Manager, and a Federal event consultant •Executive Producer of Atmosphere 2014, Sales Kickoff, and Airheads Local Roadshows: a.) Atmosphere 2014: Executive Producer of the first-ever, 5 co-located user conference consisting of over 2,000 attendees and 300 employees. Attemdees included customers, prospects, partners, C-level, and investors. Created the overall event strategy, managed the overall day-to-day operations, budget management, event supplier negotiations, and internal communication plans. b.) Sales Kickoff FY14: Responsible for managing, producing and executing this 400-person 5-day event that consisted of workshops, trainings, breakout sessions, general sessions, and awards dinners. Negotiated all venue and supplier contracts, including overseeing AV, banquet activities, and calling the main general session with extensive demos. c.) Airheads Local & Partner Summit Training Roadshow 2014: Developed the strategy while leading the organization on successfully executing a 34-city tour throughout US, Canada and Latin America during June-August. Lead program manager working with 15 speakers, 34 sales/engineering teams. Negotiated the master schedule, negotiated all venue contracts and created the demand generation program that drove over 5,000 registrants.
Sr. Events & Field Marketing Manager (October, 2010 – July, 2013) •Successfully developed the global corporate event vision while executing the events and field marketing plans and budgets growing revenue to $600M+ •Hired, trained, and managed a team of 3 full-time Event & Field Marketing Specialists •Executive Producer of the annual Airheads Conferences, Partner Summits, Sales Kickoffs, Customer Advisory Boards, and CIO Roadshows •Created and managed the 50-city Airheads Local Roadshows with over 3,000 attendees
•Developed the corporate events program and strategy to focus on building the brand and driving sales opportunities when the pre-IPO company had annual revenue of $120M in March, 2007 and was responsible for growing it to over $390M at the end of FY11 •Created the highly successful pre-show event strategy for large-scale tradeshows that is still in effect and is the key marketing contributor in driving business opportunities •Re-tooled an ailing event program and turned it into a powerhouse as an integral part of our overall marketing strategy by focusing on pre-show, onsite staffing, and follow up
•Responsible for planning and executing effective global event marketing strategies into 200+ roadshows, 90+ trade shows, sales meetings, and user conferences. •Successfully built and managed a centralized event group while overhauling a $10M budget that directly and positively impacted sales revenue. •Conceptualized and deployed sales programs at third party dental tradeshows and conferences that secured 900 onsite signups, resulting in $1.5M in ROI and revenue of $10M •Consolidated event partners, booth properties, and staffing personnel that achieved annual tradeshow costs savings of $450K.