Bradford Watson

Founder & Chief Executive Officer at Spinach Records (a wellness-focused record label)

Brooklyn, New York, United States

About

I am a software engineer, strategist, and entrepreneur. My passions lie in building great software products, leading teams and solving hard problems. Brad has since positioned himself as a distinguished exemplar of conviction, entrepreneurship and artistry. Versed in all aspects of business development and strategic planning, with a concept to completion mentality. An experienced operator with a demonstrated history across the Accessories, Apparel and overall Fashion industry. A clear understanding of brand market positioning and all related support initiatives, from samples to sell through.

Experience

  • BASIS AI Safety Policy Fellow at University of California, Berkeley
    Feb 2026 - Present · 5 mos

    Working at the intersection of frontier model safety and institutional oversight. As a 2026 AI Safety Policy Fellow within the BASIS ecosystem at UC Berkeley, I am focused on translating high-level safety standards—including Anthropic’s Responsible Scaling Policy (RSP) and OpenAI’s reasoning-based safety evals—into actionable governance frameworks.

  • Systems Designer at 13 Grand
    Apr 2025 - Present · 1 yr 3 mos

    Capital and brand consultancy.

  • Spinach Media Group (5 yrs 10 mos)
    • Executive Producer
      Nov 2024 - Present · 1 yr 8 mos

      Viktori (coming soon)

    • General Manager
      Feb 2025 - Present · 1 yr 5 mos

      Mangement services for Raury, Jayna Elise, Muo Duo, Ajai Kasim & more

    • Founder & CEO
      Sep 2020 - Present · 5 yrs 10 mos

      Built 6 business units across creative disciplines. Spinach Records Spinach Films TRAINER | Wellness for touring artists Mindful Musicianship | Benefits program for artists Homegrown Projects | Fashion consulting Spinach Hospitality Board members include: Jim Fielding, Jake Standley, Lynn Gonzalez and many more.

  • Executive Producer at LaQuan Smith
    Jun 2021 - Sep 2023 · 2 yrs 4 mos

    Luxury Strategy & Design, Public Relations, Event Risk Management, Advanced Integrated Marketing

  • Creative @ Google Creative Lab at Google
    Dec 2018 - Jul 2021 · 2 yrs 8 mos