Letchworth, England, United Kingdom
Results-driven growth marketing professional with over 25 years of experience in diverse industries, demonstrating expertise in Marketing that aligns with Sales and PR. A natural leader adept at managing both teams and projects, with a strong comprehension of the ever-changing digital landscape. Proven track record in supporting projects across SaaS, Education, Sport, Publishing, Retail, Finance, and Food industries, but with a dedicated focus on Technology B2B. A trusted Partner and Partnerships leader, I have built formidable relationships with the world's biggest technology providers. Recognized for personal development in digital marketing tools and platforms, including HubSpot, Salesforce, Adobe, SEMrush, SimilarWeb, Zoho, Canva, Google Workspace, Marketo, Pardot, Amazon, and Moz. Adaptable and flexible, providing valuable insights and recommendations to drive brand growth and success. Learn more via my online portfolio at bradchuck.com
Joined nLighten as the UK Marketing Manager and Partner Marketing across Europe on a fixed-term contract, that was upgraded to a full time contract after my early success with the company. Leading UK-focused Field and Partner marketing initiatives to drive sales qualified leads within the Data Center Industry. Collaborating with stakeholders to develop strategic campaigns, enhancing market presence and supporting business growth objectives. nLighten is a digital infrastructure platform of I Squared Capital through its ISQ Global Infrastructure Fund III. My day-to-day duties include: • Digital Marketing: Drive targeted digital campaigns focused on colocation, geographical messaging, and lead generation through multiple channels. • Event Organization & Management: Plan and execute events, from concept to completion, including trade shows, fringe events, workshops, and networking receptions. • Internal Communications: Foster communication between teams to align marketing, sales, and company-wide objectives across the UK and Europe. • Partner Relationships: Build and maintain strong partnerships across Europe, leading partner marketing strategies to increase engagement and mutual growth. • Channel Marketing: Develop and implement channel marketing initiatives that drive partner and customer relationships through co-branded campaigns and content. • Brand Management: Ensure brand consistency and integrity across all platforms, managing the nLighten voice and visual identity in all marketing materials. • Sales Team Support: Motivate and collaborate with sales teams, providing them with impactful tools, insights, and materials to engage potential customers effectively. • Lead Generation: Utilize digital platforms, events, and partner networks to generate new leads and drive them through the sales funnel. • Agency Management: Collaborate with external agencies to drive campaigns, ensuring alignment with nLighten’s objectives and brand vision.
Forced to have joined Mphasis as part of Equity Transfer from DXC – Leading the global partner marketing and communications team in delivering campaigns and projects for our hyper-scaler partners, including Microsoft, AWS, Google, Snowflake, DataBricks, ServiceNow, VMWare, Adobe, Oracle, Pega and our ISV vendors. The focus is the delivery of ABM campaigns, Events, Business Development, and External communications and PR to promote partners aligned to the Mphasis brand in the B2B technology space. Working with a global team, my day-to-day process includes: • Spearheaded WinWire's initiatives to drive market penetration and client engagement. • Cultivated and managed relationships with public references to foster brand advocacy and credibility. • Led efforts to enhance the company's website and collateral materials, ensuring alignment with key messaging strategies. • Orchestrated successful events to promote brand awareness and facilitate networking opportunities. • Developed and executed comprehensive marketing programs to support business objectives and enhance brand visibility. • Implemented strategic partner intelligence programs to identify opportunities for collaboration and mutual growth. • Directed the creation and distribution of impactful collateral materials to support sales and marketing efforts. • Managed Marketing Development Funds (MDF) to maximize ROI and drive partner success. • Executed the launch strategy for Mphasis Microsoft Solutions as a key marketing project, driving awareness and adoption within target markets.
Promotion to a global role, supporting key partners with marketing, communications, and projects to deliver service solutions to DXC customers. This means collaborating with global sales and project delivery teams across Modern Workplace, Applications, Security, Cloud, Data, Analytics and Mixed Reality, in delivering tangible solutions to customers and prospects. Duties Include: • Worked closely with sales teams to generate a healthy pipeline of marketing qualified leads through account-based marketing, agency management, direct-to-market messaging, and events. • Organised, managed and delivered multiple global events to attract new business wins, customer relationship building and drive revenue growth opportunities. • Built a stronger and more collaborative relationship with key strategic and focused partners, including Microsoft, Dell, Intel, Apple, Oracle and Google. • Fostered relationships with customers and prospects by facilitating interactions between solution experts and key stakeholders. • Emphasized the importance of building relationships based on a "people buying from people" approach – this mantra has evolved and supported countless sales and delivery teams across the globe in DXC. • Adapted to evolving roles, collaborating with various partners, sales solutions, and team leaders to drive business growth opportunities across divisions. • Acted as a brand ambassador, representing the organization and its values. • Involved in the UK Works Council, contributing to strategic initiatives that supports the welfare and mindset of DXC employees in the UK. • Managed multiple teams and mentored interns, providing guidance on marketing and promotion strategies.
In-House promotion to the role as Marketing Leader for all Marketing, Communications and PR for the UK and Ireland Microsoft Business Applications part of DXC Technology
DXC Technology runs mission-critical systems with the latest technology innovations to deliver better business outcomes and new levels of performance, competitiveness and experiences for our customers. With decades of driving innovation, the world’s largest companies trust DXC to deploy our enterprise technology stack to deliver new levels of performance, competitiveness and customer experiences. As the Marketing Adviser for Microsoft Business Applications within Manufacturing and Public Service Sectors in the UK & Ireland, I am responsible for the brand and service promotion across multiple channels.
As the Head of Marketing at CMS Distribution, a leading technology distribution company, I led an extensive marketing team responsible for developing and implementing comprehensive marketing, PR, and event strategies to drive revenue and growth for the business. CMS Distribution operates as a trade-only company, serving over 3,000 business-to-business and business-to-consumer reseller partners across multiple regions. Key Responsibilities: • Developed and executed marketing, PR, and event strategies aligned with business objectives, focusing on generating revenue for vendors, resellers, and the CMS Distribution business team. • Managed a diverse team of marketing professionals, providing leadership, guidance, and support to ensure the successful implementation of marketing initiatives. • Collaborated closely with vendors and reseller partners to identify opportunities and create tailored marketing programs to promote emerging technologies and grow established brands. • Leveraged a range of value-added services to support IT vendors and channel partners in expanding their businesses and reaching new customers. • Oversaw the implementation of marketing tactics including communication, marketing strategy, search engine optimization (SEO), copywriting, and event management to enhance brand visibility and drive customer engagement. Achievements: • Successfully developed and implemented marketing programs that resulted in increased revenue and market share for vendors, resellers, and CMS Distribution. • Led the marketing team in executing high-impact PR and event campaigns that generated significant media coverage and increased brand awareness. • Played a key role in expanding CMS Distribution's presence across multiple regions, driving business growth and market penetration. • Received recognition for communication skills, marketing strategy development, and proficiency in SEO and copywriting, contributing to the overall success of the marketing function.
As the Head of Marketing for Academia, a leading reseller of tech brands including Apple, Microsoft, Google, Adobe, and HP, I played a pivotal role in driving the company's growth and success through strategic marketing initiatives. My responsibilities encompassed activities aimed at enhancing brand visibility, driving customer engagement, and supporting vendor marketing efforts in the UK marketplace. Key Responsibilities: •Developed and executed comprehensive marketing, PR, and events strategies aligned with the company's objectives, leveraging creative advertising, event evangelism, and public relations tactics to amplify brand presence and generate leads. •Collaborated closely with vendor partners to optimize marketing spend and maximize ROI, ensuring alignment with their brand guidelines and objectives. •Led a proactive team across development, creative, and vendor support functions, fostering a culture of innovation, collaboration, and excellence. •Oversaw content creation for digital promotion, including website content, blog posts, social media campaigns, and email marketing initiatives, to drive engagement and conversion. •Established a brand new startup company within the Academia Group, targeting both B2B and B2C markets in business support services. Achievements: •Successfully positioned Academia as a trusted partner for IT solutions, driving awareness and consideration among target audiences through strategic marketing campaigns and initiatives. •Increased brand visibility and market share through effective PR and event strategies, resulting in enhanced customer acquisition and retention. •Played a key role in the successful launch and growth of the startup venture within the Academia Group, establishing a strong market presence, driving revenue growth in both B2B and B2C segments. •Received accolades for leadership and innovation, including recognition from vendor partners and industry peers for excellence in marketing strategy and execution.